PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX) - a podcast by Jon Loomer
from 2022-01-16T19:00
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Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Experiences (ODAX) initiative. Here's what you need to know.
Read more at https://jonloomer.com/odax
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