EP-93 NASCAR's Social Media Pivot - a podcast by Rob Cressy

NASCAR has made a major marketing pivot by moving away from traditional TV spots and focusing more on social media. Insert applause.

Brian Cristiano and Rob Cressy dish about NASCAR's social media pivot and the things they are doing to better engage their audience (H/T to Mark Burns from Sport Techie for the article). From having a content command center on race day to using drivers Twitter handles during the race. Embracing social is a winning formula that'll help grow the sport across all demographics NASCAR is looking to reach.

At the end Brian and Rob give actionable advice on what you can implement into your business from the way NASCAR is now handling social media.

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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano - Twitter: @Brian_Cristiano - Snapchat: @brian_cristiano
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:
BOLD Worldwide: http://www.boldworldwide.com
Cress Media: http://www.cressmedia.com
Bacon Sports: http://www.baconsports.com

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