Podcasts by Best Year Ever with Rob Cressy
Welcome to Best Year Ever, a podcast from Rob Cressy designed to inspire growth & impact so you can create your best year ever. From personal development & mindset to brand building & marketing. Best Year Ever is a blueprint for how to create the best version of yourself.
Further podcasts by Rob Cressy
Podcast on the topic Wirtschaft
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If You Could Go Anywhere, Where Would It Be with Bob McIntosh from 2022-02-08T15:00:17
If you could live anywhere in the world, where would it be? On this episode of Best Year Ever, Rob Cressy is joined by Bob McIntosh as they jam about lifestyle by design. Bob’s path for where he wa...
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Creating A Standard & Mindset For Excellence With Bobby Gonzalez from 2022-01-27T15:00:14
Bobby Gonzalez, Director of Concierge Service at Kimpton Hotels & Restaurants, joins Rob Cressy on this episode of Best Year Ever to talk about creating a standard & mindset for excellence, being t...
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Creating Your Being, 3 Amazing Books & Being A Mirror For Others from 2022-01-26T20:06:14
This episode of Best Year Ever is a jam session about self mastery, personal growth, and creating your being. On it Rob Cressy talks about three of the most impactful books he’s read: The Art of Im...
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Getting Into Flow - Creativity (Part 3) from 2022-01-19T21:30:28
In part 3 of our 3 part podcast series on getting into flow, Rob Cressy is joined by Brendan Pettit as they talk about the impact of Creativity. How do you cultivate it? Why is it important to fram...
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Getting Into Flow - Learning (Part 2) from 2022-01-18T21:30:28
In part 2 of our 3 part podcast series on getting into flow, Rob Cressy is joined by Brendan Pettit as they talk about the impact of Learning. How does your curiosity help you create flow? What wil...
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Getting Into Flow - Motivation (Part 1) from 2022-01-17T21:30:28
One of the things we all strive for is being in flow more often. Where you lose track of time and are entranced in the world you are creating. In this three part podcast series, Rob Cressy is joine...
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Uncommon By Design from 2022-01-13T16:18:10
There's a term I've been using in conversations recently: Uncommon By Design. Creating habits, routines, actions, and ways of thinking that few others do.
Where in your life are you Unco...
How To Create Your Super Power from 2022-01-06T15:48:58
This morning I was inspired by Andy Frisella’s 75 Hard podcast. He talked about how completing the program will create a super power for you that no one else has. In this episode of Best Year Ever,...
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Setting The Tone For 2022 from 2022-01-01T14:14:31
I used to party until 5 am, today I woke up at 5 am to run 6 miles. This is my story about committing to 2022 being my best year ever.
Tap the link below to schedule your breakthrough crea...
The most powerful gift I wish I could give you from 2021-12-28T18:41:36
I want to give you the gift of building an ethos from scratch that you believe in. One that creates a powerful state of being in you that turns your dreams into reality.
Tap the link below...
How To Help 10 Million People from 2021-12-23T16:41:47
I have a goal of helping 10 million people. How would I do that? What would my message be? What if I did it in a year?
Tap the link below to schedule your breakthrough creating session now...
When is your Best Year Ever created? from 2021-12-22T15:17:58
When is your best year ever created? At the beginning of the year or the end of the year? The answer is right now! In this episode of Best Year Ever, Rob Cressy shares how you can create your best ...
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Designing More Good To Come Your Way from 2021-12-14T16:58:16
The best way to create good things in your life is to design it. A simple way to do so is to create growth games. They build consistency, reliability, and a long term mindset for yourself. In this ...
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Self Mastery: How Are You Adding Growth? from 2021-12-07T16:24:30
What new tool have you added recently to be more successful or happy or add growth in your life? In this episode of Best Year Ever, Rob Cressy jams about being intentional about how you add growth ...
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How To Make December Your Best Month Of The Year from 2021-12-01T15:35:02
December is an amazing opportunity to design growth into your life, reflect on the year that was, and put yourself in a position to succeed in 2022. In this episode of Best Year Ever, Rob Cressy ja...
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2022 Word Of The Year: LOVE from 2021-11-23T17:01:59
My 2022 word of the year is Love. In this episode of Best Year Ever, Rob Cressy shares why he is choosing love, his process for creating a word of the year, plus how you can be consistent at having...
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Week 1 of Being A Dad: 5 Lessons Learned from 2021-11-16T21:04:09
My son came into this world one week ago and everything changed (in the best way possible). In this episode of Best Year Ever, Rob Cressy shares 5 lessons learned from the first week of being a Dad...
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Get Different with Mike Michalowicz from 2021-11-15T02:15:37
How do you stand out and get noticed? Mike Michalowicz, author of Get Different: Marketing That Can't Be Ignored, joins Rob Cressy on this episode of Best Year Ever to talk about Being Different. <...
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Creating Freedom In Yourself with Rachel Hamlin from 2021-11-02T17:12:42
How do you create a way of being so you show up every day as your best self? One who believes, is committed, and free. In this episode of Best Year Ever, Rachel Hamlin joins Rob Cressy to talk abou...
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How To Make November The Best Month Ever from 2021-11-01T19:06:18
November is going to be the best month of the year. In this episode Rob Cressy shares how he plans on making this month a 15 out of 10 and you can too.
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Book a call with Rob: https:...
The Ultimate Separator from 2021-10-28T15:44:55
What separates the best in the world from those who aren’t? Being All-In. Those who are on another level are all-in on everything they do. This is something that I learned a decade ago when I start...
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Oh Baby... from 2021-10-26T19:32:42
My mindset & process for scaling my business with a baby on the way soon.
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Book a call with Rob: https://robcressy.com/coaching/
Level up with me by experiencing my 10 Foun...
How My Mindset Saved My Life from 2021-10-22T15:32:42
This is a story about a near death experience I had and how my mindset saved my life. I wanted to share this to help you learn from my experience, plus to give you a better understanding of why I a...
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What Is Your Greatest Streak Ever? from 2021-10-18T18:20:57
Here is a simple process for creating consistency in your life so you can create anything you want.
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Book a call with Rob: https://robcressy.com/coaching/
Level up with me ...
What's the new story you are going to tell? from 2021-10-15T17:00:28
What's the new story you are going to tell? There is a shift in perspective possible that creates a great you. One that accomplishes your vision. One that does more of what you love.
The ...
Transform Your Mindset & Create Your Best Self from 2021-10-12T20:03:35
What do I know now that I wish I had known 10 years ago? A lot. To help build the entrepreneurs, leaders, and creators of tomorrow, I took this question to heart and created a personal growth & dev...
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Creating Work/Life Balance by Creating Yourself from 2021-10-08T14:36:08
I saw a tweet from Katie Nolan asking "Does anyone on here know anyone who’s absolutely nailing “work/life balance” and if so can you sum up, like, how". I would consider myself someone who nails w...
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Creating More Output by Working Less from 2021-10-06T15:46:35
One of the new perspectives I am feeling into is “Creating More Output by Working Less.” Who do I need to be to make this happen? How can business being secondary create the most income? What does ...
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Creating A Morning Routine For Success, Growth, And Happiness from 2021-09-29T17:31:32
One of the biggest things I attribute my success and positive mindset to is the way I start every day (aka my Morning Routine.) The way you start your day sets the tone for how the rest of it will ...
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So You Want To Launch A Podcast from 2021-09-20T15:04:35
Many people like the idea of launching a podcast but few see it all the way to the finish line. In this episode Rob Cressy shares some behind the scenes of one of his podcasting marketing videos to...
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It Was All A Dream: Part 2 from 2021-09-13T20:32:43
How do you make your dreams happen? How do you make multiple dreams happen? In this episode Rob Cressy shares how through various stages of his life (moving to Chicago, starting his business, getti...
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Major Life Update: Part 1 from 2021-09-13T20:19:53
The last month has been unlike any of my entire life. In this episode Rob Cressy shares some major life update news, gives insight into his mindset for dealing with change, the anticipation of it, ...
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Fruit Till Noon from 2021-08-24T17:51:58
I recently completed Jesse Itzler’s Fruit Till Noon challenge. The rules are simple: for 10 days only eat fruit until 12 pm every day, and that includes drinking no coffee. I wanted to share my les...
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Fact About Me Of The Day from 2021-08-17T15:49:34
Here is a simple tip for how to build that know, love, and trust factor with others.
Join our next Prolific Creator Workshop taking place on Thu, Aug 19 at 12 pm (EST). We’ll be jamming a...
What is your habit strategy with Robb Gilbear from 2021-08-16T16:49:42
What is your habit strategy? The habits you design & implement to help you be happier and live your best life ever. In this episode of Best Year Ever, Robb Gilbear, Founder at Growth Habit, joins R...
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What makes a great creator stand out? from 2021-08-12T20:12:36
What makes a great creator stand out? It’s their ability to connect, and let their heartbeat shine!
Join our next Prolific Creator Workshop taking place on Thu, Aug 19 at 12 pm (EST). We’l...
How Mark Cuban changed my mindset from 2021-08-11T20:31:42
One of the game changing moments in my entrepreneurial journey came while I was watching Shark Tank.
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Mark Cuban was telling a woman why he would not be investing in her company and he sai...
Creating Better Stories To Tell Ourselves with Kindra Hall from 2021-08-05T09:16:44
We all get the opportunity to choose the story we tell ourselves. The better the story you tell yourself, the more success, happiness, and everything in between there is for you. In this episode of...
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How To Make August The Best Month Ever from 2021-08-02T19:24:25
August has the opportunity to be the best month of your year. In today’s episode of Best Year Ever Rob Cressy shares how you can make August the best month ever. What are you excited about this mon...
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Cross The Finish Line from 2021-07-28T16:38:15
One of the steps in the process that is often overlooked but is so important is Crossing The Finish Line. Everyone loves to come up with ideas, but few actually execute them to completion. Having a...
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Fire in your belly from 2021-07-27T19:19:53
One of the keys to creating anything you want is to identify the fire in your belly. The thing that burns so bright that it keeps you going forever.
Want to be a better creator and creat...
Success Leaves Breadcrumbs from 2021-07-26T19:25:37
The road to create whatever you want in life is filled with breadcrumbs. Nuggets of wisdom that others share that can help you on your journey. The key is your willingness to take the breadcrumbs a...
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The Simplest Way To Create More from 2021-07-23T14:00:11
To create more you want to focus on consistency. The simplest way to be more consistent is to make it easy on yourself to create.
Want to be a better creator and create more? Sign up for...
What's More Uncomfortable? from 2021-07-22T15:00:11
What's more uncomfortable: doing something you've never done before or never doing something you've always wanted to do?
The road to creating our dreams and anything we want is filled wit...
Foundational Process for Creating from 2021-07-21T18:33:46
Here's a tip for how to become a prolific creator.
It's one of my foundational principles: Vision, Being, Action.
* Vision - where do you want to go? what do you dream of creati...
How To Get Comfortable On Video from 2021-07-20T18:46:21
If you want to get comfortable being on video there is a simple way to think about it. All you've gotta do is ask yourself two questions.
Want to be a better creator? Sign up for the Proli...
Believe it will change your life with Matt Rosenthal from 2021-07-15T16:23:58
When you hold the belief that something will change your life, you open up doors of possibility. In this episode of Best Year Ever, Matt Rosenthal, CEO at Mindcore Technology, joins Rob Cressy to t...
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Putting Yourself First with Whitney Jordan from 2021-07-07T21:18:50
If you want to create your best year ever then it starts with yourself. In this episode of Best Year Ever, Whitney Jordan, Founder of Crown And Shield, joins Rob Cressy to talk about putting yourse...
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Wonderful Things Happen When You Listen To Your Inner Voice from 2021-07-02T17:17:06
This is a story about being a champion for everyone, listening to your inner voice, and the wonderful things that can unexpectedly happen. On this episode of Best Year Ever Rob Cressy shares how a ...
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How to make July the best month ever from 2021-07-01T17:11
July is a great month to have a great month. In today’s episode of Best Year Ever Rob Cressy shares how you can make July the best month ever. How do you bounce back from a holiday weekend so you c...
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Raising Your Hand & The Growth That Comes From It from 2021-06-23T18:09:47
I’ve got a huge relationship building & growth tip for you. The next time you are in a group setting where the host asks for people to raise their hand to ask a question make sure you do it. When i...
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The Ultimate Conversation Starter from 2021-06-22T21:04:04
There is one question that I ask everyone that I meet that is the ultimate conversation starter. It is “Tell me something awesome that has happened in the last week.”
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Connect with R...
How to stop overthinking content creation from 2021-06-16T18:31:46
I wanted to share a content creation mindset based on a challenge one of my clients was having around overthinking what to do.
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Connect with Rob:
I invite you to sign up f...
Challenging Yourself with Bill Reiman from 2021-06-10T22:01:13
Overachievers are constantly challenging themselves to do things they’ve never done before in the name of growth. In today’s episode of Best Year Ever, Bill Reiman, owner of Reiman Properties, join...
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Lessons Learned From The 100 Miles In May Challenge from 2021-06-07T19:56:23
One thing I did to create the best month ever was take on the 100 Miles in May challenge. In today’s episode of Best Year Ever Rob Cressy shares his mindset, lessons learned, and tips from the expe...
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How To Make June The Best Month Ever from 2021-06-01T17:36:32
We are into the sixth month of the year and you can feel the positive energy of the summer on the horizon. In today’s episode of Best Year Ever Rob Cressy shares how you can make June the best mont...
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Building Your Internal Worth with Dawn Dahlby from 2021-05-18T13:00:16
Today is a great day to have a great day, so how do you actually make that happen? On this episode of Best Year Ever, Dawn Dahlby, CEO & Founder of RELEVE Financial Group, joins Rob Cressy to jam a...
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Tips For Time Management from 2021-05-10T19:40:46
Would you like to be better at time management? On today’s episode of Best Year Ever Rob Cressy shares tips for organizing time. Included in this are lessons he’s learned from Ed Mylett & Andy Fris...
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How To Make May The Best Month Ever from 2021-05-03T16:24:26
The summer is on the horizon and you can feel the energy! In today’s episode of Best Year Ever Rob Cressy shares how you can make May the best month ever. What are you excited about this month to m...
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San Francisco 49ers 75th Anniversary Campaign + NFL Draft Marketing from 2021-04-30T16:33:02
The San Francisco 49ers are one of the premier organizations in the NFL and the talk of the town heading into the NFL Draft. On this episode of the Sports Marketing Huddle, Allie Dicken, Director o...
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Using Music To Inspire You from 2021-04-26T14:54:42
One of the best ways to get inspired is by listening to music. In today’s episode of Best Year Ever Rob Cressy shares how you can use music to cultivate positive energy.
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Connect with Rob...
How to get a job in fantasy sports from 2021-04-13T21:24:36
Someone just sent me an email that asked how to get a job in fantasy sports? They are new to the industry, they are very knowledgeable, but don't have much of a social media following and they have...
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Creating Your Life In Sports with Mike Rasile from 2021-04-07T12:00:32
Many dream of working in sports, but few do so. Mike Rasile, Author of Winning In Sports Business, joins Rob Cressy on the Sports Marketing Huddle to jam about how he has created his life in sports...
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How To Make April The Best Month Ever from 2021-04-05T15:50:50
We are one quarter of the way done with the year. How has it gone so far? In today’s episode of Best Year Ever Rob Cressy shares how you can make April the best month ever. What are some of your vi...
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What is an NFT with Andrew Stallings from 2021-04-01T12:00:20
What is an NFT? This question is top of mind for many forward thinkers right now. Andrew Stallings, Founder at Athelo Group, joins Rob Cressy on the Sports Marketing Huddle to have a candid convers...
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Doing Things To Make Your Life Better with Shauna Griffiths from 2021-03-26T13:00:39
Living the best life ever is a constant evolution and iteration. It takes self awareness and a willingness to see what’s not working or serving you and creating ways to turn it into a positive. On ...
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Mindset of a Professional Sports Bettor with Simon Hunter from 2021-03-23T13:00:19
Many dream of being a professional sports bettor but very few are able to do it. On this episode of Best Year Ever professional bettor Simon Hunter joins Rob Cressy to talk about the mindset it tak...
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Being A Champion For Champions with Darren Farfan from 2021-03-18T13:00:13
Darren Farfan is a champion for champions and one of the most impactful people in my life in the last year as it relates to my personal development, growth, and mindset. On this episode of Best Yea...
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Being A Champion with Darren Farfan from 2021-03-18T13:00:13
Darren Farfan is a champion for champions and one of the most impactful people in my life in the last year as it relates to my personal development, growth, and mindset. On this episode of Best Yea...
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Entrepreneur Mindset with Christine O’Neill from 2021-03-11T13:00:12
What is the mindset that it takes to be a successful, happy, and fulfilled entrepreneur? On this episode of Best Year Ever Christine O’Neill joins Rob Cressy to talk about entrepreneur mindset. How...
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All Things NBA Top Shot with Jacob Eisenberg from 2021-03-04T20:10:51
Jacob Eisenberg, Community Lead at Dapper Labs, joins Rob Cressy on the Sports Marketing Huddle to jam about all things NBA Top Shot. From the explosive growth of the platform & marketplace, to the...
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How To Make March The Best Month Ever from 2021-03-01T21:46:58
We are two months into 2021. How has the year started for you? In today’s episode of Best Year Ever Rob Cressy shares how you can make March the best month ever. What are some of your victories so ...
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The Future Of Golf & How The PGA Tour is Innovating with Matt Corey from 2021-02-23T16:00:08
Matt Corey, Chief Marketing Officer at the PGA Tour, joins Rob Cressy on the Sports Marketing Huddle to jam about the future of golf and how the PGA Tour is innovating. How is the PGA Tour elevatin...
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How To Have The Best Year Ever with Paul Faust from 2021-02-20T23:12:46
When you live a life that is by design and full of positivity then great things happen. On this episode of Best Year Ever Rob Cressy is joined by Paul Faust, his accountability coach in The Big Ass...
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Becoming A Speaker with Matt Havens from 2021-02-16T16:00:02
Becoming a speaker is a great way to generate growth and impact. Matt Havens, Speaker, Leadership & Growth Expert, joins Rob Cressy to share tips for how to get started as a speaker, the mindset fo...
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Serendipity Mindset: Adding More Positivity To Your Life from 2021-02-15T18:06:47
Adopting a Serendipity Mindset is a game changer if you want to add more positivity to your life. Rob Cressy shares how serendipity happened to him today, how he uses it to give himself micro doses...
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Following Your North Star with Joe Lucchese from 2021-02-13T13:00:12
Amazing things can happen when you follow your north star. Joe Lucchese, Executive Vice President at Groundswell Experiential, joins Rob Cressy to talk about the impact following his mission has ha...
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Tom Brady's Leadership: how you can be great & influence others from 2021-02-08T21:17:32
Let's jam about how you can be great & influence others by learning from Tom Brady's Leadership.
There are a few things that stand out to me about Tom Brady as it relates to winning the S...
How To Make February The Best Month Ever from 2021-02-01T20:48:29
Want to make February the best month ever? Here are some simple tips:
1. Write down the best thing that happened to you in January
2. Write down one thing you are excited for in Febru...
Robinhood, Gamestop & AMC: Opportunities They Are Missing from 2021-01-28T16:36:28
Robinhood, Gamestop & AMC are missing huge opportunities right now. More specifically with their social media messaging, or a lack there of.
There are always lessons to be learned and opp...
Being A Client Magnet with John Patrick Morgan from 2021-01-27T20:07:52
John Patrick Morgan Jr is a Champion Coach and one of the most impactful people in my life in the last year as it relates to my personal development, growth, and mindset.
On this episode...
EP-408 Coming Soon: Best Year Ever from 2021-01-21T00:32:12
I am excited to announce that coming soon is a new podcast called Best Year Ever.
It is a podcast designed to inspire you to create your best year ever.
It is for those who want t...
EP-407 The Barstool Fund & Revenue Generation In Sports Media with Deirdre Lester from 2021-01-11T16:00:27
Deirdre Lester, Chief Revenue Officer at Barstool Sports, joins Rob Cressy to jam about The Barstool Fund and revenue generation in the sports media world. What is The Barstool Fund, how is it posi...
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EP-406 Team JuJu App + The Future of Fan Engagement with Craig Amazeen from 2021-01-07T13:45:41
Craig Amazeen, CEO & Founder of DFND, joins Bacon Sports Founder Rob Cressy to jam about the launch of the Team JuJu app and why it is the future of fan engagement. What is DFND, why did Craig crea...
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EP-405 Building Snapchat’s Sports Vertical with Anmol Malhotra from 2020-12-29T15:00
Anmol Malhotra, Head of Sports Partnerships at Snap, joins Rob Cressy to jam about building Snapchat’s sports vertical. How did Snapchat help SportsCenter rebrand by creating a show on the platform...
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Four More Monday's Mindset: Wake & Bacon from 2020-12-07T16:40:50
Four More Monday’s Mindset Wake & Bacon
Including today there are 4 more Mondays remaining in the year.
Ask yourself how you want to finish this year.
Do you want to bu...
EP-404 Building Your Brand & The Strategy Behind My New Site Launch from 2020-12-03T19:47:07
Building your brand and investing in yourself are two things that are the gift that keep on giving. I wanted to share insight into my strategy and mindset of my newly launched personal brand websit...
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What new memories will you create in the final 32 days of 2020? Wake & Bacon from 2020-11-30T14:55:35
There are 32 days remaining in 2020. What are you going to do to create new memories and experiences?
This comes down to mindset.
Every day is an opportunity to create a new memor...
Let's respond with grace, even when others don't : Wake & Bacon from 2020-11-23T15:44:31
As we start this Thanksgiving week, it is inevitable that the world around us at times will not be responding with grace.
From the Thanksgiving dinner table with relatives and friends who ...
Allowing yourself to not be perfect: Wake & Bacon from 2020-11-16T16:33:14
On my mind today is allowing yourself to not be perfect and instead practicing self love. Because a crazy thing happens. When you stop trying to be perfect you will actually be better in the times ...
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EP-403 Sports Betting Industry Growth & Opportunities with Chris Bevilacqua from 2020-11-12T14:01:39
Chris Bevilacqua, CEO & Co-Founder of Simplebet, joins Bacon Sports Founder Rob Cressy to jam about the growth and opportunities in the sports betting industry. What is the current state of the spo...
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Take The Opportunity To Make Someone Else's Life Better: Wake & Bacon from 2020-11-09T15:39:25
I’ve got a simple message to set your intentions for the week
No matter what is going on in your life, you always have the opportunity to make someone else’s life better.
...
30 Days Of Excellence: My Testimonial And Why You Should Join from 2020-11-05T19:12:42
Jesse Itzler’s 30 Days of Excellence program is one of the best things I’ve ever been part of and I highly recommend you join.
I want to share a testimonial for how 30 Days Of Excellence h...
Is this the home stretch or are you just getting started? Wake & Bacon from 2020-11-02T16:05:05
It’s the start of November and we can see the finish line on 2020. For many this is the home stretch. On the horizon are holidays and easier times. A time to slow down, relax, and look forward to t...
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What To Do When You Don't Know What To Do: Wake & Bacon from 2020-10-26T16:49:13
On my mind today is what to do when you don’t know what to do. This is something I am feeling this exact second. My morning was busier and because of it I am not getting around to doing this until ...
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Vision & Change: Wake & Bacon from 2020-10-23T17:25:56
When is the best time to change? Right now. Don’t wait. My new word of the year is Vision. I have big dreams and big goals and I want them to get even bigger. That means I need to be more intention...
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EP-402 Content Creation Design with Dave Wakeman from 2020-10-22T21:05:28
If you want to create a high volume of content easily, what is the best way to do so? Dave Wakeman, Founder of Wakeman Consulting Group, joins Bacon Sports Founder Rob Cressy to jam about content c...
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Don’t get bored with consistency: Wake & Bacon from 2020-10-19T15:29:24
Don’t get bored with consistency. Instead double down on it. It’s one of the biggest secrets to success.
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In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bac...
What Excuses Are You Willing To Take Off The Table: Wake & Bacon from 2020-10-16T15:21:14
If you look back on your life and things didn’t go as planned, what excuses for why that didn’t happen are you willing to take off the table by taking action today?
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In each episod...
Say Hello To Wildflowers: A Creative Community from 2020-10-13T20:07:48
Wildflowers is a creative community led by Rob Cressy. On this episode Rob shares insight behind the inspiration behind this private Facebook group, the value it delivers, and how you can be part o...
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Today Is An Opportunity To Get Better: Wake & Bacon from 2020-10-12T15:04:55
Today Is An Opportunity To Get Better. Are you going to take it?
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In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking pers...
You Are Amazing: Wake & Bacon from 2020-10-09T15:48:22
You are amazing. Believe it. Live it.
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In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on the world of spo...
What Does Your Happy Ending Look Like: Wake & Bacon from 2020-10-06T16:48:50
Assuming your life is a story and you're the author, what does your happy ending look like?
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In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, giv...
EP-401 Mental Toughness, High Performance & The Mindset To Succeed with Jordan Scheltgen from 2020-10-04T21:05:56
Jordan Scheltgen, Founder at Cave Social, joins Bacon Sports Founder Rob Cressy to jam about the mindset to success, 75 Hard and the lessons learned from it, and how to be a high performer.
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Your Vibes Attracts Your Tribe: Wake & Bacon from 2020-09-28T14:48:42
Your vibe attracts your tribe.
How intentional are you about cultivating the right vibe?
Are you surrounding yourself with the right positive inputs to allow your vibe to flourish...
Focus On The Future: Wake & Bacon from 2020-09-25T15:29:04
When something doesn't go as planned that you are in control of what is your response?
We recently brought a new puppy into our home and because of this my routine has been all out of whac...
EP-400 Small Wins, Bads Jobs & Side Hustles with Billy Ash from 2020-09-24T21:28:16
Billy Ash, Chief Digital Officer and Managing Partner at Today’s Business, joins Bacon Sports Founder Rob Cressy to jam about small wins, bad jobs, and side hustles. What mindset and attitude do yo...
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EP-399 How Pop-A-Shot Became One Of The Fastest Growing Companies with Tony Stucker from 2020-09-17T17:40:21
Tony Stucker, owner of Pop-A-Shot, joins Bacon Sports Founder Rob Cressy to jam about the growth of Pop-A-Shot, the original electronic basketball shooting game. How did Tony acquire Pop-A-Shot and...
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EP-398 San Francisco 49ers Faithful To The Bay Campaign Launch with Alex Chang from 2020-09-08T16:38:47
Alex Chang, Chief Marketing Officer for the San Francisco 49ers, joins Bacon Sports Founder Rob Cressy to jam about the launch of their Faithful to the Bay campaign and give insight behind the crea...
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Self Love & Trusting The Process: Wake & Bacon from 2020-09-02T22:57:22
We could all use more self love in our lives.
So often it's easy to dwell on the things that aren't happening or we aren't doing right.
What if instead we focused on the actions w...
EP-397 Marketing & Media in the New Normal with Jody Lowe from 2020-08-27T15:42:46
Jody Lowe, President and Managing Director of The Lowe Group, joins Bacon Sports Founder Rob Cressy to jam about marketing & media in the new normal. What role does podcasting play in reaching and ...
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EP-396 40 Things I Know To Be True To Live An Awesome Life from 2020-08-24T16:27
In honor of recently celebrating my 40th birthday, I want to share 40 Things I Know To Be True To Live An Awesome Life. These are all things I’ve experienced and learned along my journey. They are ...
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EP-395 Good Energy, Healing, and Daily Mantras with Christopher Stoikos from 2020-08-19T18:39:19
Time for some healing and good energy for your soul. Christopher Stoikos joins Rob Cressy to do an energy healing session, talk about OG Mandino’s book “The Greatest Salesman in the World” and the ...
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What If 2020 Was The Best Year: Wake & Bacon from 2020-08-10T15:09:34
Imagine instead of being like everyone who says "2020 is the worst year" you were someone who said "2020 is the best year".
What difference do you think that would make in your mindset, yo...
EP-394 Bacon Sports & Macon Bacon Join Forces To Help Sports Industry from 2020-08-05T15:50:50
What happens when Bacon Sports and the Macon Bacon join forces? Awesomeness. Steve DeLay, owner of the Macon Bacon, and Tyler Vertin, Director of Marketing for the Macon Bacon, join Bacon Sports Fo...
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EP-393 Sports Agency & Athlete Marketing with Kaveh Akbari from 2020-07-31T20:09:09
Kaveh Akbari joins Bacon Sports Founder Rob Cressy to jam about athlete marketing and sports agencies. What mindset do you need to have to be successful working in sports? How can you differentiate...
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EP-392 Going The Extra Mile with Kris Denhert from 2020-07-20T16:32:13
Kris Denhert, CEO at Dugout Mugs, joins Bacon Sports Founder Rob Cressy to jam about his success mindset, business & entrepreneurship lessons, plus going the extra mile. Why is giving first in a re...
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EP-391 Live Hard Program: Lessons Learned From Completing It from 2020-07-13T21:53:25
The Live Hard program is a mental toughness program created by Andy Frisella designed to turn you into the best version of yourself. In this fifth of a five part podcast series, Rob Cressy is joine...
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Giving & Receiving: Wake & Bacon from 2020-07-06T14:25:09
How aware are you of when you give and how you receive?
This past weekend a friend sent me a video where he sent good vibes my way.
As a response back to him I made sure to let hi...
Choose Happiness: Wake & Bacon from 2020-06-29T14:55:22
My quote of the day this morning was "I am in charge of how I feel and today I am choosing happiness."
What I like so much about this quote is that being happy can really be that simple.
What Advice Would I Give My College Self? from 2020-06-26T16:13:48
Yesterday I came across a picture from when I was in college.
It got me thinking. What advice would I give my college self?
It would be to learn things that I enjoy doing sooner...
EP-390 Creating Your Good Box from 2020-06-22T18:21:10
Every morning as part of my routine I read a series of declarations that remind me of who I am. This is a very important habit as it allows me to be in control of who I am, not the rest of the worl...
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Leadership Starts With Taking Care Of Number One from 2020-06-11T14:27:28
If you want to be successful in business, life, sports, or marketing it starts with yourself. You have to be able to lead yourself before you can lead others. On this special episode, Bacon Sports ...
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EP-389 How I Am Building My Business Without Sports from 2020-06-09T16:01:45
With the sports world pretty much shut down for the last two months, how are you supposed to build a business or career in sports? On this episode Bacon Sports Founder Rob Cressy shares how he is b...
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EP-388 How You Can Be The Change You Want To See In The World from 2020-06-01T14:57:23
Be the change you wish to see in the world - Ghandi.
On this episode Bacon Sports Founder Rob Cressy shares how we can all be the change we want to see in the world. It starts with gratit...
EP-387 Phase 3 of Live Hard: The Ultimate Test from 2020-05-28T16:40:39
Andy Frisella’s Live Hard program is a game changing mental toughness program designed to turn you into the best version of yourself. In this fourth of a five part podcast series, Rob Cressy is joi...
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EP-386 How To Build Momentum Following A Holiday from 2020-05-24T16:44:29
One way to build momentum in your life is to have a mindset of getting back into your routine quickly when you are out of it. On this episode Bacon Sports Founder Rob Cressy shares a nugget of wisd...
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EP-385 IAMGREAT: Personal Training For The Mind from 2020-05-15T14:16:56
I am excited to announce the launch of my latest project called IAMGREAT. You can think of it like personal training for the mind. On this episode Rob Cressy is joined by Dawn Norris as they jam ab...
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EP-384 Launching A Podcast with Jose Morales from 2020-05-07T20:51:45
Jose Morales, owner of the Jose Morales Boxing Academy, joins Bacon Sports Founder Rob Cressy to jam about his experience launching a podcast. Why did he want to start a podcast? What initially hel...
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How To Have More Positive Energy: Wake & Bacon from 2020-05-01T14:45:04
To give you a boost of positivity and inspiration to get your day started right, Bacon Sports Founder Rob Cressy drops a Friday morning edition of Wake & Bacon. In it he shares three tips for how y...
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EP-383 Innovation at the NFL Draft from 2020-04-30T20:55:05
The NFL Draft went virtual for the first time ever and it was a success. Bacon Sports Founder Rob Cressy jams about the lessons learned from this unique experience through the lens of NFL Commissio...
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EP-382 Digital Innovation + Zoom + Live Streaming with Anthony Ewing from 2020-04-23T17:24:53
Anthony Ewing, Co-Founder at Thoughtium, joins Bacon Sports Founder Rob Cressy to jam about digital innovation and the way to use Zoom and webinars and live streaming. This episode is a unique one ...
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EP-381 Leading, Helping & Focus with James Jacobi from 2020-04-17T15:53:38
James Jacobi, CEO of Jacobi Enterprises, joins Bacon Sports Founder Rob Cressy to jam about leading, helping, and focus. How can you increase your focus and figure out where you should focus right ...
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EP-380 Sales Mindset For Success with Lee Zohlman from 2020-04-09T20:35:08
Lee Zohlman, Commercial Director at SportBusiness Americas, joins Bacon Sports Founder Rob Cressy to jam about their sales mindset for success right now. Why is it important to take a collaborative...
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EP-379 Life As A Sports Creator Right Now with The Schmo from 2020-03-31T23:46:07
Dave Schmulenson, aka The Schmo, joins Bacon Sports Founder Rob Cressy as they jam about life as a sports content creator. The Schmo has seen tremendous growth over the last year, what were the dri...
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EP-378 Creating a Superbrand with Gil Nevo from 2020-03-24T23:56:42
EP-378 Creating a Superbrand with Gil Nevo
Gil Nevo, Grand Brand Master at Superbrand, joins Bacon Sports Founder Rob Cressy as they jam about branding from a process, emotional, and creat...
EP-377 Basketball Culture at NBA All Star Weekend with Leo Chan from 2020-03-17T23:38:28
Leo Chan, Fashion Influencer at Levitate Style, joins Bacon Sports Founder Rob Cressy as they jam about basketball culture at NBA All Star Weekend, relationship building, and the journey of a creat...
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EP-376 Phase 2 of Live Hard: Building Momentum For Your Life from 2020-03-11T01:38:07
Andy Frisella’s Live Hard program is a game changing mental toughness program designed to turn you into the best version of yourself. In this special podcast episode, Rob Cressy is joined by his fr...
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EP-376 Phase 2 Live Hard: Building Momentum For Your Life from 2020-03-11T01:38:07
Andy Frisella’s Live Hard program is a game changing mental toughness program designed to turn you into the best version of yourself. In this special podcast episode, Rob Cressy is joined by his fr...
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EP-375 Good Vibes & Sports Biz with Alexy Posner from 2020-03-04T01:31:24
Alexy Posner, owner at AP Brand Group, joins Bacon Sports Founder Rob Cressy to jam about the business of sports and the importance of good vibes people. Why is it important to work with people who...
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EP-374 Q&A: Working In Sports, Success Mindset, Motivation from 2020-02-25T20:44:48
Welcome to a Q&A episode inspired by the listeners of the Sports Marketing Huddle. On this episode Bacon Sports Founder Rob Cressy jams about user submitted questions about working in sports, his s...
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EP-373 Exotic Cars Aren’t Just For Millionaires Anymore from 2020-02-19T01:07:13
Joe Moore, CMO and Co-Founder of Xtreme Xperience, joins Bacon Sports Founder Rob Cressy to jam about the journey of his exotic supercar business. What was the origin of the company and what was th...
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EP-372 How To Land Your Dream Job from 2020-02-11T19:54:23
How do you land your dream job? The answer is not by sending in a standard resume like everyone else. You need to be different. You need to stand out. Caroline Slaughter joins Bacon Sports Founder ...
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EP-371 Getting Into Flow & Internal Practices from 2020-02-03T17:52:10
Getting into flow is an absolute gamechanger. That’s where the best work comes from. Caroline Slaughters joins Bacon Sports Founder Rob Cressy to jam about all sorts of creative topics including ho...
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Wake & Bacon: Never Stop Learning from 2020-01-27T15:30:25
To give you a boost of positivity and inspiration to jump start your day and week, Bacon Sports Founder Rob Cressy drops a Monday Morning edition of Wake & Bacon. In it he expands on his quote of t...
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EP-370 Honoring Kobe Bryant by Having The Mamba Mentality from 2020-01-26T22:20:58
Kobe Bryant was great. His passing can be felt in the hearts of fans worldwide. But if there’s one thing we know about Kobe is that he showed up every day, ready to give his best and be the best. B...
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EP-369 Becoming A Sports Betting Host with Minty Bets from 2020-01-20T16:22:55
Minty Bets, sports betting host at Wager Talk, joins Bacon Sports Founder and host of the Sharp 600 sports betting podcast Rob Cressy to jam about all things related to the sports betting industry....
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EP-368 How To Build Amazing Relationships from 2020-01-13T17:46:31
Want to know how to build amazing relationships? Bacon Sports Founder Rob Cressy is joined by Dawn Norris as they jam about how their week old relationship started, including breaking down the vari...
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EP-367 How To Kick Ass In 2020 from 2020-01-07T02:00:25
Do you want to make 2020 the best year of your life? Bacon Sports Founder Rob Cressy shares insight into his process how he plans on kicking ass in 2020 and you can too. This includes creating a Wo...
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EP-366 Sports, Content, Marketing & Entrepreneurship from 2019-12-17T20:07:08
Eric Kasimov, the host of The Sportsepreneur podcast, brings Bacon Sports Founder Rob Cressy on to his podcast to jam about a combination of sports, content, marketing and entrepreneurship. What wa...
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EP-365 10 Things You Can Learn From The Peloton Commercial from 2019-12-10T01:47:55
The Peloton commercial where a husband gives his wife a new bike has social media going ballistic. On this podcast, Bacon Sports Founder Rob Cressy shares 10 things you can learn from the Peloton C...
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EP-364 New Habits, Positivity & Intentional Language from 2019-12-03T00:51:34
If you want to be intentional about being a high performer then there are certain things you can do to help you along on your journey. On this podcast, Bacon Sports Founder Rob Cressy drops a Build...
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EP-363 Giving Thanks & Living In Action This Holiday Season from 2019-11-26T01:58:16
Do you want the final month of the year to be incredible? Then make it a point to be intentional about giving thanks, being grateful, and helping others. Of course that’s something we all want to d...
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EP-362 Crushing The Final 29 Business Days Of The Year from 2019-11-19T01:37:55
There are 29 business days remaining in the year. How are you going to use them? Are you going to add a new asset to your arsenal, or are you going to waste this time like most people do? On this e...
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EP-361 How To Do Something You’ve Never Done Before from 2019-11-11T23:34:45
You know what is rarely comfortable? Doing something you’ve never done before. On this episode Bacon Sports Founder Rob Cressy shares insight into how to overcome the fear of doing something you’ve...
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EP-360 What Are You Doing To Get Better Right Now? from 2019-11-05T01:45:36
On this episode Bacon Sports Founder Rob Cressy spits a freestyle pod about the best time to start getting better is right now, plus tips for producing more content. Why wait until January 1 to get...
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EP-359 Arete Syndicate Live 2: Lessons Learned & Action I Took from 2019-10-29T01:33:19
The second Arete Syndicate Live just went down in St Louis and it was an incredible experience. On this episode Bacon Sports Founder Rob Cressy shares his experience at the entrepreneurial event, t...
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EP-358 Podcast Success Story from 2019-10-22T01:12:18
On episode 336 of the podcast Dr Amy Robbins came on and shared her experience launching a podcast for the first time. She is back a month later to talk to Rob Cressy about how things have gone sin...
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EP-357 Phase 1 of Live Hard: Tips To Sharpen Your Mindset from 2019-10-14T22:55:20
After completing Andy Frisella's 75 Hard program and seeing the life changing results that came from it, it was only natural to keep things going. 75 Hard is the prerequisite for a larger mental to...
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Finding Focus In Your Passion | Beer And Business Podcast from 2019-10-08T00:02:55
Today I am sharing an episode from a podcast I was just on, the Beer and Business Podcast. It’s a podcast for business owners and aspiring entrepreneurs that want massive success. On it we talk abo...
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EP-356 Sports Betting & Entrepreneurship with Scott San Emeterio from 2019-09-24T23:19:22
Sports betting is becoming legalized across the nation and is having a major impact not only on professional sports but also entrepreneurship. Scott San Emeterio, Founder of Ball Street Trading, jo...
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EP-355 From Relentless To Excellence: The Unlikely Story of Rob Cressy & Allen Carter’s Relationship from 2019-09-16T22:43:55
A few years ago Rob Cressy saw a guy reading Tim Grover’s book Relentless while on the train. Since that was one of Rob’s favorite books he knew he had to go up and talk to him. That person was All...
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EP-354 Mentorship, Personal Development, and the Building of a 3 Year Relationship from 2019-09-11T00:10:14
Three years ago Mike Rasile watched one of Rob Cressy’s Snapchat stories and decided to email him and see if he’d be open to a 15 minute conversation. Little did either of them know that they would...
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EP-353 Positivity, Persistence & Self Improvement with Paige Dimakos from 2019-09-03T22:53:12
What does it take to be a high achiever and accomplish anything you set your mind to? Paige Dimakos, Chief Operating Officer for The Draft Network, joins Rob Cressy to talk about the importance of ...
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EP-352 Fantasy Football & Creating High End Content with Seth Shapiro from 2019-08-27T00:56:17
Relationships can be built in a myriad of ways. The way Seth Shapiro, CEO of Diesel Films, and Rob Cressy met is by doing a podcast together. Then they continued to stay in touch on social media, w...
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EP-351 College Entrepreneur Story From A Listener from 2019-08-20T00:04:57
The journey to entrepreneurship is different for everyone. Age is no restriction. The only requirement is hustle. A college student and listener of the podcast, Lucas Lee Tyson, reached out and sai...
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EP-350 Creating A Fan First Sports Bar with David Woodley from 2019-08-12T23:25:50
Why do so few sports bars feel like they are actually run by sports fans? Taking it a step further, why are so few of them digitally savvy and forward thinking? David Woodley, Partner at Regents Fi...
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EP-349 75 Hard: Tips To Becoming The Best Version Of Yourself from 2019-08-08T17:09:18
What does the best version of yourself look like? If you want to accomplish anything you can dream of and build a bulletproof mindset then Andy Frisella’s 75 Hard program is for you. On this specia...
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EP-348 The Crown League & Life Of A Startup Founder with Mat Sposta from 2019-08-05T22:07:08
Running a sports startup is often glamorized by the media. Very few outlets paint an accurate picture of what it actually takes to be a startup Founder. Mat Sposta, Founder and Chief Revenue Office...
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EP-347 Creating A Sports Social Media Strategy from 2019-08-01T17:09:19
Does your brand have a written social media strategy? If not you need one as it’ll unlock a new area of growth and clarity for your brand. Gary Gorski, Founder of Wolverine Studios, joins Rob Cress...
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EP-346 Content Mindset + Value Of Engagement with Mary Kate McGrath from 2019-07-30T00:42:44
Mary Kate McGrath, Chief Content Officer at Gallery Media Group, joins Rob Cressy to talk about her content mindset plus the value of engagement. At Gallery Media Group she oversees content and cre...
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EP-345 The Finder, Grinder, And Binder with Lee Zohlman from 2019-07-22T23:27:59
Are you a Finder, a Grinder, or a Binder? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about the three types of roles within business dev...
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EP-344 GoPro, Community, And Creating with Todd Ballard from 2019-07-15T22:45:30
GoPro is a brand that creates for creators and I am someone who is part of the GoPro community. Todd Ballard, Chief Marketing Officer at GoPro, joins Rob Cressy to talk their marketing and content ...
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EP-343 Mindset For Creating Viral Videos with Chris Stoikos from 2019-07-11T19:01:13
This is one of the most unique and enjoyable podcast episodes I’ve ever recorded and I say it in the best way possible. Chris Stoikos, Founder and Chief of Vision of The Beard Club, joins Rob Cress...
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EP-342 Business Networking Tips with Lee Zohlman from 2019-07-08T13:53:25
If you want to level up then you’ve got to be an ace at networking and building new relationships. Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy t...
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EP-341 Producing Happiness with Brad Lambert from 2019-07-01T20:55:44
If you are looking for some positive vibes then you’ve come to the right place. Brad Lambert, Producer and Talent Manager, joins Rob Cressy to talk about producing happiness. What can you do daily ...
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EP-340 Sports Ownership & eSports with Bob Malandro from 2019-06-24T21:10:25
If you wanted to own an eSports team what is the best way to do so? Bob Malandro, Managing Partner at Whitecap Sports Group, joins Rob Cressy to talk about how to own an eSports team, if investors ...
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EP-339 Selling Sports Partnerships with Lee Zohlman from 2019-06-20T23:56:24
Want tips for how to sell sports sponsorships? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his mindset for success in selling spor...
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EP-338 High Growth Startup Success with Jim Phillips from 2019-06-17T23:51:07
Jim Phillips, Regional Manager at Ritual, joins Rob Cressy to talk about lessons learned from working at a high growth startup. What is it like to be part of a company with a hockey stick growth cu...
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EP-337 Business Development Tips Working In Sports with Lee Zohlman from 2019-06-10T21:59:29
Want to become a business development ace in the world of sports marketing and sports partnerships? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy ...
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EP-336 First Time Podcast Launch Case Study from 2019-06-06T23:19:13
Have you ever wanted to launch a podcast but don’t have the expertise or know where to start? Dr Amy Robbins, host of the Life, Death, and The Space Between podcast, joins the Rob Cressy Show to di...
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EP-335 How To Own A Professional Sports Team with Bill Yates from 2019-06-03T19:57:01
Have you ever dreamed of owning a professional sports team? That dream might be closer than you think. Bill Yates, Senior Partner with Sports Advisory Group, joins Rob Cressy to talk about how to o...
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EP-334 Building A Personal Brand with Steve Canal from 2019-05-30T19:58:33
If you want to take your success to the next level then your personal brand needs to be on point. Steve Canal, CEO of The Brand Executive, joins Rob Cressy to talk about the importance of building ...
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EP-333 Game Changing Entrepreneurship & Sports Betting with Wayne Kimmel from 2019-05-28T16:50:12
What does it take to be a successful entrepreneur who creates a game changing company in the world of sports? Wayne Kimmel, Managing Partner at SeventySix Capital, joins Rob Cressy to talk about th...
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EP-332 Creating A Social Media Strategy Case Study from 2019-05-24T17:04:22
Having a social media strategy in place is the difference between building a house using blueprints and one without. Sure you could build a house without them, but the end result is going to be sig...
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EP-331 Principles To Greatness with Lee Zohlman from 2019-05-20T16:47:01
If you want to become great at what you do then it is imperative that you get your mindset right. Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to...
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EP-330 Mindset For Success with Joe Lucchese from 2019-05-16T23:48:17
If you want to become the best version of yourself then this episode is for you. Joe Lucchese, Founder at Pro-Ject, joins Rob Cressy to talk about his mindset for success. In this candid conversati...
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EP-329 What It’s Like To Start A Business with Carson Goodale from 2019-05-13T16:27:48
Want an inside look into what it’s like to start a business? Then this episode is for you. Carson Goodale, Founder of FanFood, joins Rob Cressy to talk about what it has been like to build his comp...
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OTR: Gary V Content Oversaturation + Arete Syndicate Live from 2019-05-11T19:27:36
Gary Vaynerchuk’s content is everywhere. For followers of his, is it the same message repeated or do we need to look at the larger picture of new people just finding out about him? In this Off The ...
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EP-328 The Creative Process with Chris Carter from 2019-05-06T15:05:23
EP-328 The Creative Process with Chris Carter
Have you always wanted to write a book, create a course, or accomplish a big creative project but didn’t know how to get it done? Chris Carter...
EP-327 Future of Trading Cards & NFL Draft with Jason Howarth from 2019-04-29T18:11:42
If you are a sports fan who grew up collecting sports trading cards then this episode is for you. Jason Howarth, VP of Marketing at Panini America, joins Rob Cressy to talk about the future of trad...
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EP-326 Knowing Your Worth & Mentorship with Caroline Slaughter (Part 2) from 2019-04-22T15:25:13
Caroline Slaughter, director, writer, and voice over, joins Rob Cressy to talk about knowing your worth and mentorship. As a creative or freelancer, how do you know how much to charge? How do you g...
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EP-325 Comedy, Writing & Routine with Caroline Slaughter (Part 1) from 2019-04-15T12:22:18
Caroline Slaughter, director, writer, and voice over, joins Rob Cressy to talk about the importance of comedy in writing and marketing, how to find your voice, plus having a daily routine. What are...
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EP-324 Creating An Internal Podcast: The Yelpcast Case Study from 2019-04-08T12:38:58
Have you ever thought about creating an internal podcast at your company? If not you should. Rob Cressy is joined by Greg Hunter, Senior Sales Manager at Yelp, to talk about their process of workin...
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EP-323 Storytelling & Creating with Megan Wells from 2019-04-01T14:32:59
Megan Wells, co-owner at Two Birds Films, joins Rob Cressy to talk about all things content creation and storytelling. Why is it important for creators to be able to come up with ideas as well as e...
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EP-322 How To Position Yourself As A Content Expert with Jeremy Kohm from 2019-03-25T12:25:57
How do you position yourself as a content expert? Jeremy Kohm, a Director of Digital Content, joins Rob Cressy to talk about the world of content creation. What does the industry not get about cont...
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EP-321 21 Day Good Vibes Challenge from 2019-03-19T12:17:36
I am so incredibly excited for the next 21 days of my life that I've decided to start the #21dayGoodVibesChallenge.
Here's how it works.
For the next 21 days you commit to having ...
EP-320 The Journey Of A Content Creator with Matt B Davis from 2019-03-18T12:48:01
What does it take to create content for a living? Matt B Davis, CEO at Obstacle Racing Media, joins Rob Cressy to talk about what it takes to get paid to create content, the lessons learned along t...
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EP-319 Doing Things When You Don’t Want To | Building Bacon from 2019-03-15T13:02
To be a high achiever you to need have a mindset of living in action, even when you don’t want to. On this episode of Building Bacon, Bacon Sports Founder Rob Cressy talks about getting thing done ...
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EP-318 Leadership & Learning with Jordan Scheltgen from 2019-03-11T12:35:41
Jordan Scheltgen, Founder at Cave Social, joins Rob Cressy to talk about leadership and learning lessons learned from his journey. Hustle porn (aka talking about how hard you are working) is someth...
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EP-317 Mentorship in Sports with Paige Dimakos from 2019-03-04T21:47:31
Paige Dimakos, Digital Media host for TD Fantasy and the Draft Network, joins Rob Cressy to talk about mentorship in sports. How do you find a sports mentor? Why is it so important to be someone wh...
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EP-316 Marketing Ideas For The Alliance of American Football (AAF) with Dave Wakeman from 2019-02-25T13:33:08
The Alliance of American Football (AAF) is a new developmental football league comprised of 8 teams playing a 10 game regular season, with the players ultimate goal of making it to the NFL. Dave Wa...
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EP-315 Advice For A College Freshman With Ally Redig from 2019-02-18T13:41:11
Ally Redig, Founder of Athlete Relations, joins Rob Cressy to talk about advice they’d give a college freshman who wants to work in sports. This comes from a recent DM Rob received on Instagram fro...
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EP-314 Creating Memorable Experiences With Arturo Gomez from 2019-02-11T13:36:20
Arturo Gomez, CEO & Co-Founder of Big Game Air, joins Rob Cressy to talk about the key elements to creating memorable experiences. He also shares insight into his marketing mindset behind Big Game ...
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EP-313 Success Mindset For Succeeding In Sports with Paige Dimakos from 2019-02-05T00:07:47
Paige Dimakos, Digital Media host for TD Fantasy and the Draft Network, joins Rob Cressy to talk about her success mindset for succeeding in sports. Why is it important to train like an athlete, bo...
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EP-312 Winning Is Not A Strategy with Zac Logsdon from 2019-01-28T13:56:16
Zac Logsdon, CEO of Old Hat, joins Rob Cressy to talk about why winning is not a strategy to get fans to attend sporting events. What can be done to improve the fan experience to make attending a g...
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EP-311 Current Sports Media & Content Landscape with Paige Dimakos from 2019-01-21T13:16:51
Paige Dimakos, Digital Media host for TD Fantasy and the Draft Network, joins Rob Cressy to talk about the current sports media and content landscape. Why don’t more brands adopt a community focuse...
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EP-310 Jason Dufner Signs Sponsorship With Dude Wipes from 2019-01-14T13:25:51
Jason Dufner just signed a sponsorship with Dude Wipes to have their logo appear on his shirt sleeve and hat. While many in the golfing community are shocked by this relationship, in actuality it i...
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EP-309 5 Habits To Help You Have The Best Year Of Your Life from 2019-01-07T17:21
If you are committed to making this the best year of your life then this episode is for you. Rob Cressy shares 5 habits and routines that are part of his daily life that can have a positive impact ...
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EP-308 Tailgating Marketing with John Mikulec from 2018-12-17T12:56:41
There are so many opportunities for brand to engage sports fans, and one of the best is at tailgates. John Mikulec, CEO at Tailgate Giant and Co-Founder of Gameday Hospitality, joins Rob Cressy to ...
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EP-307 Athlete Marketing & Behind The Scenes Of Working In Sports with Lauren Walsh from 2018-12-10T13:20:37
The opportunity for professional athletes to grow their brand has never been bigger than it is now. Lauren Walsh, Founder of LW Branding, joins Rob Cressy to talk about athlete marketing plus give ...
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EP-306 Think Bold Conference Recap with Brian Cristiano from 2018-12-03T17:36:55
The first Think Bold Business & Marketing Conference went down in New York City this past week. The agenda was packed with incredible speakers who gave insights into how to grow your business, thin...
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EP-305 Is The Term “Value” Overplayed with Brian Bauer from 2018-11-26T13:23:33
The term “value” is one that is thrown around non-stop in the sales and marketing world. We all want to provide value for our clients or the people we are building relationships with. The problem i...
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EP-304 Lessons Learned Building Inflcr with Jim Cavale from 2018-11-19T12:53:52
Inflcr CEO Jim Cavale joins Rob Cressy to give us an update on what’s been going on with the company plus lessons learned along the way. Why is finding the right clients so important? How do you sa...
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EP-303 How To Get A Job In Sports with Madelyn Burke from 2018-11-15T12:58:14
How do you get a job in sports? Madelyn Burke, studio host and sports broadcaster, joins Rob Cressy to share insight from how she built her career working in sports and gives tips for how you can t...
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EP-302 Using Tokens & Blockchain in Sports with Ben Godfrey from 2018-11-12T13:45:51
How well do you understand blockchain and the use of tokens? To help raise your level of knowledge about these two emerging technologies, Ben Godfrey, Founder & General Partner at SportVest, joins ...
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EP-301 Current Sports Betting Landscape with Daniel Kustelski from 2018-11-05T22:35:04
With the legalization of sports betting in New Jersey and the subsequent rollout to other states in the US, it is important for sports fans, marketers, and brands to understand what the current lan...
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EP-300 Lessons Learned Over 300 Episodes + The Future Of The Show from 2018-10-29T16:37:19
On this 300th episode of the Sports Marketing Huddle Rob Cressy dishes about lessons he’s learned over that time plus what the future of the show looks like. Included in this is the importance of c...
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EP-299 Being Ready For Your Moment with Jim Cavale from 2018-10-22T11:54:53
Will you be ready when it is time for your big moment (whether on or off the field)? Inflcr CEO Jim Cavale joins Rob Cressy to talk about being ready for your moment. How do you build up confidence...
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EP-298 Sports Betting & Sports Bars: How To Make It Work For Everyone from 2018-10-15T14:45:59
With the legalization of sports betting on the horizon across the US there is going to be a huge opportunity for sports betting companies and sports bars to work together. Andrew Jaffee, CEO at The...
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EP-297 The Process Behind Creating Content with Brian Cristiano from 2018-10-08T14:37:41
How can you ramp up the amount of content you create for your brand? Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to share insight behind his process for creating content. Why is testin...
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EP-296 How To Crush It In Q4 with Brian Cristiano from 2018-10-01T13:10:14
Is it possible to make Q4 your best sales quarter of the year? Damn right! Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about how you can crush it in the fourth quarter includin...
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EP-295 How To Successfully Execute Marketing Campaigns from 2018-09-24T12:56:29
Even though brands have big budgets and big names doesn't mean that they are always firing on all cylinders with their marketing campaigns. There are a myriad of reasons and excuses for why things ...
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EP-294 Le'Veon Bell, Antonio Brown & Athlete Marketability from 2018-09-18T15:55:20
Things are less than harmonious with the Pittsburgh Steelers as best running back in football Le'Veon Bell will not sign his contract, and Antonio Brown just tweeted "Trade me let's find out." Keit...
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EP-293 Bacon Sports Brand Messaging with Gil Nevo (Part 2) from 2018-09-10T23:46:18
Gil Nevo, founder of Brand School, joins Rob Cressy to talk about key things learned while working with him to clarify the brand messaging and offering of Bacon Sports. I’m an avid note taker so ov...
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EP-292 The Glamorization of Entrepreneurship with Brian Cristiano from 2018-09-05T01:52:33
Being an entrepreneur is often glamorized, but in reality the opposite is true. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about what the real life of an entrepreneur is like ...
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EP-291 Advice on Scaling Bacon Sports with Brian Cristiano from 2018-08-27T23:31:02
Bacon Sports is growing and with it comes new business challenges. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy in a super candid conversation to share wisdom on how to scale Bacon Spor...
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EP-290 Esports & Sponsorships with Stephen Buzby from 2018-08-21T00:53:33
How do brands get into Esports and how can you get more engagement out of your sponsorship dollars? Stephen Buzby, CEO at Revel Marketing, joins Rob Cressy to talk about this plus why it is importa...
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EP-289 Tiger Woods is Back & How To Fix Golf from 2018-08-13T21:37:45
Tiger Woods just finished second in the PGA Championship and it sent shockwaves of excitement through the sports world. Dave Wakeman joins Rob Cressy to talk about the good and bad of Tiger Woods b...
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EP-288 Bacon Sports Brand Design Process from 2018-08-06T15:18:18
Gil Nevo, founder of Brand School, joins Rob Cressy to talk about the new Bacon Sports brand design and how they collaborated for three months (as part of a brand coaching program) to clarify the m...
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EP-287 25 Athletes Under 25 With The Strongest Brands with Jesse Ghiorzi from 2018-07-23T22:18:40
Which athletes under 25 years old do you think have the hottest brands? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about the Charge 25 Under 25. Which Celtics pla...
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EP-286 Paul George, Kawhi Leonard & NBA Market Size with Jesse Ghiorzi from 2018-07-16T19:06
How much does market size mean to the growth of the brand of an NBA player? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about if Paul George will be able to grow h...
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EP-285 Stacey Moore on the Growth of the American Cornhole League from 2018-07-10T15:55:33
Did you know that cornhole is currently being televised on ESPN? Stacey Moore, the Commissioner for the American Cornhole League, joins Rob Cressy to chat about how the league got started, how they...
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EP-284 Bacon Sports Launch + Lessons Learned As A Speaker from 2018-06-25T23:13:47
On this solo episode Rob Cressy dishes about the launch of the new Bacon Sports website, why he decided to combine both brands, and the journey it took to get here. He also talks about lessons lear...
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EP-283 The Process Behind Pitching Sports Content with The Schmo from 2018-06-18T23:50:05
Dave Schmulenson, aka The Schmo, joins Rob Cressy to give insight into the process behind pitching sports content, plus he give an update on what's been cooking since he was last on the show. He al...
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EP-282 Fan Engagement Tips + Rally Flip Cap with Ian Kay from 2018-06-12T15:29:16
One day I thought to myself, I need a dry erase board hat. Amazingly upon Googling it I came across Rally Flip Cap. It was then that my relationship with the brand started. Rob Cressy is joined by ...
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EP-281 Growing Bold Season 2 with Brian Cristiano from 2018-06-04T21:26:19
After an incredible Season 1 of Growing Bold where he documented his journey of building a $100 million dollar agency, Brian Cristiano is back to talk with Rob Cressy about what’s on deck for Seaso...
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EP-280 How To Market Yourself with Brian Clapp from 2018-05-30T12:38:29
The opportunities to build your personal brand and market yourself have never been greater. Rob Cressy is joined by Director of Content Marketing at WorkInSports.com, Brian Clapp, to talk about how...
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EP-279 How To Get Fans To Care About Your Content With Bothaina Saleh from 2018-05-21T23:20:49
Getting fans to care about your content for 10 seconds none the less 5 minutes is hard. Rob Cressy is joined by Marketing Manager at Complex, Bothaina Saleh, to talk about how to get fans to care a...
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EP-278 Legalized Sports Betting Impact with Jason Logan from 2018-05-14T16:01:26
Today is one of the most important days in US sports history as New Jersey just won its battle with the Supreme Court to legalize sports betting. Rob Cressy is joined by Covers.com Senior Managing ...
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EP-277 The Growth Of Front Office Sports with Adam White from 2018-05-09T22:16:30
Adam White, Founder of Front Office Sports, joins Rob Cressy to talk about the growth of Front Office Sports, the challenges they’ve faced and overcome, plus why he doubled down on himself. They al...
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EP-276 What To Do When Things Go Wrong from 2018-05-07T22:23:32
This episode is about what to do when things go wrong. Rob Cressy was supposed to have an awesome podcast interview about the world of original content creation and community building, but Skype ha...
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EP-275 Why You Need To Be Creating Video Immediately from 2018-05-02T22:04:29
If you aren’t currently creating videos for your personal brand or the company you work for then you need to get on it immediately. Rob Cressy talks about why it is so important to have video as pa...
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EP-274 Making Change Work + Marketing Mindset with Jesse Cole from 2018-04-30T17:46:57
How do brands get fans looking forward to hearing from them again? Rob Cressy is joined by Jesse Cole, the owner of the Savannah Bananas and author of Find Your Yellow Tux, to talk about the import...
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EP-273 UCF National Championship Rings & The Toledo Shrek’s from 2018-04-25T20:55:06
Two Universities in the last week made national headlines thanks to some creative marketing. Rob Cressy talks about why he loves UCF Football going all in on their 2017 National Champions campaign,...
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EP-272 What If... from 2018-04-23T23:07:27
Welcome to the What If... episode where Rob Cressy asks a bunch of questions from the world of sports, marketing, and social media. What if brands created 10x the amount of content or only focused ...
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EP-271 ESPN Founder Bill Rasmussen On The Future Of Streaming Content from 2018-04-18T14:54:27
Bill Rasmussen, who back in 1978 founded ESPN, joins Rob Cressy to talk about the future of streaming content as well as his newest venture, Hometown Networks. They also dish about how streaming co...
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EP-270 Future of Bacon Sports + Inspiring 1 Million People from 2018-04-16T17:09:07
EP-270 Future of Bacon Sports + Inspiring 1 Million People
In this super candid episode, Rob Cressy talks about the future of Bacon Sports plus his goal of inspiring 1 million people to li...
EP-269 Creating A Better Fan Experience With Dave Wakeman from 2018-04-09T19:29:52
Fan Experience is a phase that unfortunately is not part of the vocabulary for a lot of brands. Rob Cressy is joined by Dave Wakeman to talk about how to creating a better fan experience both at sp...
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EP-268 Winners & Losers of March AdSanity with Brian Cristiano from 2018-04-04T22:07:56
In March AdSanity the Top 16 official NCAA tournament sponsors battled to see who could have the most social engagement and ultimately win marketing glory. With the tournament rapping up Rob Cressy...
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EP-267 What’s Wrong With The Sports Media Landscape? from 2018-04-02T23:04:56
The sports media landscape is on shaky ground right now. Publishers are laying off employees and the paths to monetization aren’t as easy as they were five years ago. Rob Cressy is joined by Scott ...
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EP-266 Why You Should Pay More Attention To LinkedIn from 2018-03-28T23:45:31
LinkedIn is a hidden gem for building your personal brand and you should be investing more time on the platform. Why? Because the organic reach is out of this world. Rob Cressy shares his experienc...
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EP-265 Inside The Life Of A Sports Content Creator from 2018-03-26T22:01:11
Dave Schmulenson, aka The Schmo, joins Rob Cressy to talk about the life of a sports content creator. Many people dream of working in sports but so few get the opportunity. What sort of mindset do ...
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EP-264 Creating Experiences That Move People with John Roberson from 2018-03-21T20:46:26
John Roberson, CEO of Advent, joins Rob Cressy to talk about creating experiences that move people. The way they do this is through the lens of a project Advent did with the North Carolina Tar Heel...
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EP-263 Jim Cavale On Overcoming Obstacles & Getting Business Going from 2018-03-19T18:23:56
Inflcr CEO Jim Cavale joins Rob Cressy to talk about lessons learned along his business and entrepreneurial journey. How do you deal with conflict and overcome obstacles? Why is it important to emb...
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EP-262 Brian Cristiano On Lessons Learned From Growing Bold from 2018-03-14T17:08:02
Brian Cristiano, Founder and CEO of Bold Worldwide, joins Rob Cressy to talk about lessons learned from the first 19 episode of Growing Bold, his video series about building a $100 million agency. ...
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EP-261 March Madness Marketing: How To Generate Fan Engagement from 2018-03-12T18:07:43
March Madness is one of the greatest sporting events of the year and is a huge opportunity for brands to drive engagement in their marketing. Inflcr CEO Jim Cavale joins Rob Cressy to talk about ho...
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EP-260 Shaquem Griffin’s Marketability from 2018-03-07T22:14:55
Shaquem Griffin lit up the NFL combine and is the talk of the league. Inflcr CEO Jim Cavale joins Rob Cressy to talk about Shaquem Griffin’s marketability. Griffin, who played for the undefeated Na...
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EP-259 10X Growth Conference Takeaways with Brian Cristiano from 2018-03-05T19:19:44
Queue Eminem because guess who’s back, back again?! Brian Cristiano, Founder and CEO of Bold Worldwide, joins Rob Cressy to talk about the best takeaways from Grant Cardone’s 10X Growth Conference ...
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EP-258 The Future Of Marketing & Content from 2018-02-28T16:34:48
Tom Spano joins Rob Cressy to talk about the future of marketing and content. Why is it important for companies to have an audio/voice presence? What is visual listening and why should you be follo...
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EP-257 Chad Millman On The Action Network Launch, Impact of Bob Scucci & Legalized Sports Betting from 2018-02-21T19:32:03
Chad Millman, Head of Media for The Action Network, joins Rob Cressy to talk about the launch of The Action Network, building it on a subscription model, the impact of Bob Scucci being part of The ...
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How The Atlanta Hawks Are Using Technology To Elevate The Fan Experience from 2018-02-19T20:52:41
Professional sports teams that use technology to help elevate the fan experience are the ones who are winning. Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to talk abo...
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EP-255 Be Bold & Fail Fast from 2018-02-14T15:46:11
One of the foundational elements of the Atlanta Hawks marketing ethos is to Be Bold & Fail Fast. Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to talk about this mindse...
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EP-254 Getting Hyped For NBA All-Star Weekend from 2018-02-12T19:22:02
The 2018 NBA All-Star Weekend is on the horizon and to celebrate Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to give an event by event breakdown of what we like and w...
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EP-253 Make Amazing Sh!t with Mike Mikho from 2018-02-07T17:44:29
Mike Mikho, CMO of Cycle + Laundry Service, joins Rob Cressy to talk about content creation and fan engagement. One of Cycle’s motto’s is “Make Amazing Sh!t”, so what can brands do to make things m...
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EP-252 How To Be Successful By Standing Out from 2018-02-05T16:50:40
Different wins, and nothing beats attention. Rob Cressy is joined by Jesse Cole, the owner of the Savannah Bananas and author of Find Your Yellow Tux, to talk about how to be successful by standing...
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EP-251 Forward-Thinking Content Strategies from 2018-01-31T22:09:46
There have never been more opportunities to increase attention and engagement using content than right now. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about forward-t...
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EP-250 Keys To Successful Sports Sponsorships from 2018-01-29T15:46:03
How do you create successful sports sponsorships? Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the keys to successful sports sponsorships. What should brands be f...
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EP-249 How Much Does The Super Bowl Location Matter? from 2018-01-26T17:28:29
Super Bowl 52 is in Minnesota, much to the chagrin of fans, media members, and sponsors who now have to put up with freezing temperatures. Rob Cressy is joined by Sports 1 Marketing CEO David Meltz...
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EP-248 The Return Of Brian Cristiano, Growing Bold & Podcast Plans For 2018 from 2018-01-24T16:19:30
The band is back together as Rob Cressy is joined by Bold Worldwide CEO Brian Cristiano as they record their first episode together in over 3 months. In this show we discuss what has been going on ...
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EP-247 What Can Be Done To Fix The Pro Bowl? from 2018-01-22T16:18:56
Does anyone actually care about the Pro Bowl? Nope. It’s a shame because there is such a big opportunity to capitalize on so many of the NFL’s best players being in the same place at the same time....
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EP-246 BOOMSHAKALAKA! Clippers NBA Jam Day Was On Fire! from 2018-01-17T16:49:36
The Los Angeles Clippers held NBA Jam Day last Saturday and the promotion was straight fire. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about using nostalgia in marketing,...
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Ep-245 Don’t Eat Tide Pods Because Gronk Said So from 2018-01-15T17:34:05
People are stupidly taking videos of themselves eating Tide Pods. In order to get them to stop eating laundry detergent Tide created a video with the help of the Patriots Rob Gronkowski to get them...
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EP-244 College Football National Championship Experience from 2018-01-09T20:37:15
Alabama defeated Georgia in OT in thrilling fashion to claim Nick Saban’s 5th College Football National Championship while at the program. Rob Cressy is joined by Inflcr CEO Jim Cavale to talk abou...
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EP-243 NFL Kickoff, Rating Down & Most Marketable Players from 2017-09-22T17:55
The NFL season has kicked off and the New England Patriots losing was almost as much of a surprise as rating being down for the game by more than 10%. Brian Cristiano and Rob Cressy dish about why ...
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EP-242 Tough Mudder & Building a Community from 2017-09-15T20:38:17
What does it take to build a community and why don’t more brands do it? Brian Cristiano and Rob Cressy dish about each of their experiences in building a community and share tips for how you can to...
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EP-241 Derek Jeter To Save The Marlins from 2017-08-25T20:08:46
Derek Jeter is part of the ownership group that is purchasing the Miami Marlins for just under $1.2 billion. As part of that Jeter also plans on becoming the Marlins CEO. What does the sale from on...
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EP-240 Are Business Cards Dead from 2017-08-23T15:06:26
After going to a recent conference in which he received 84 business cards and none of them stood out, Brian Cristiano told Rob Cressy that “Business Cards Are Dead.” Interestingly Rob has had incre...
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EP-239 Charge 25 Under 25 with Jesse Ghiorzi from 2017-08-21T14:02:56
Who are the hottest up and coming young athletes based on social influence and attention? Jesse Ghiorzi, Director of Brand Strategy for Charge,
Joins Brian Cristiano and Rob Cressy on the podc...
EP-238 MLB Nickname Jerseys & Yankees History from 2017-08-18T13:33:22
Major League Baseball recently announced Players Weekend, where players have the opportunity to wear jerseys with nicknames, colorful new hats, and customize anything they can wear. Brian Cristiano...
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EP-237 Update on $100 Million & Creating Boatloads of Content from 2017-08-14T18:07:49
It's been a hot minute since Brian Cristiano and Rob Cressy have been able to chop it up on a pod. On this episode, they talk about the fun and exciting things that have been going on in their busi...
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EP-236 Gametime CEO Brad Griffith On Mobile Ticketing To Millennials from 2017-07-27T15:22:33
We’ve become a mobile world so it’s about time the ticketing industry follows suit. Brad Griffith, CEO of Gametime, joins Brian Cristiano and Rob Cressy to talk about mobile ticketing, marketing to...
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EP-235 Please Tell Me You Are Paying Attention To eSports from 2017-07-25T14:30:25
Esports is no longer just a cute storyline for people who like to play video games. It’s an industry where high school kids can make $75,000 a year playing their favorite game, and cities are build...
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EP-234 Mayweather vs McGregor Press Tour M*TH!A F**!A from 2017-07-20T14:59:46
Floyd Mayweather and Conor McGregor are on the fighting press tour to end all press tours and is showing how generating attention is done. From insults and brash language to mink coats, suits that ...
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EP-233 Is Aaron Judge The Next Derek Jeter? from 2017-07-19T13:00:17
The New York Yankees and Major League Baseball may have just found their next superstar and he goes by the name of Aaron Judge. As the league leader in home runs going into the All Star break, he d...
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OTR-The Quest To Build a $100 Million Company from 2017-07-18T15:41:31
What does it take to build a $100 million company? In this, off the record, Brian Cristiano and Rob Cressy candidly dish about Brian’s quest to scale Bold Worldwide. What challenges has he faced ad...
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EP-232 You Can’t Stop The Ball Family, You Can Only Hope To Contain Them from 2017-07-13T15:41:20
Love him or hate him, Lavar Ball and the Ball family are great at generating attention. LiAngelo Ball has more Twitter followers (1.2 million) than every PAC 12 Men’s Basketball account combined (3...
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EP-231 Does Fox Sports Website Going Video Only Make Sense? from 2017-07-11T18:10:18
Fox Sports is ending written content on their site and instead focusing 100% on video. Brian Cristiano and Rob Cressy dish about the viability of this and if this strategy makes sense? Does Fox Spo...
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EP-230 Viability of Ice Cube’s Big 3 League from 2017-07-07T14:38:34
Ice Cube’s Big 3 League just tipped off and is ushering in a new era of basketball. Brian Cristiano and Rob Cressy dish about the viability of the league. How much does Ice Cube’s name being attach...
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EP-229 Markelle Fultz IG Gaff, Lavar Ball’s Likability & Fallout From Bulls Trading Jimmy Butler from 2017-07-05T14:12:31
Brian Cristiano and Rob Cressy put a bow on the end of the NBA season by dishing about #1 overall pick Markelle Fultz’s Instagram gaff at the NBA Draft where his sponsored post for Tissot forgot to...
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EP-228 Will The Knicks Continue To Be A Dumpster Fire Now That Phil Jackson Is Gone? from 2017-06-29T16:47:07
Phil Jackson and the New York Knicks have parted ways, ending what was one of the worst runs in NBA history. How bad was it? Phil Jackson was the highest paid American sports executive at $12 milli...
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EP-227 Arica Kress, VP of Marketing for the Columbus Crew SC from 2017-06-26T13:16:46
Columbus Crew SC Vice President of Marketing, Arica Kress, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about marketing and fan engagement strategies for the team. Ar...
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EP-226 Adam White, CEO at Front Office Sports from 2017-06-22T20:04:23
Front Office Sports Founder Adam White joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about his journey of building up a sports business community. Why did he start Fro...
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EP-225 Warriors vs Cavs: Trilogies, KD’s brand, Lifetime Value from 2017-06-16T16:59:12
By the Cleveland Cavaliers winning Game 4 of the NBA Finals not only did they keep their hopes alive of winning the title, but they also pocketed the Warriors owners a cool $11 million by having an...
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EP-224 Lessons Learned From Penguins Winning Stanley Cup from 2017-06-14T13:19:07
The Pittsburgh Penguins just won the Stanley Cup and are the first team in 19 years to win back to back titles. Rob Cressy is originally from Pittsburgh and is a die hard fan. He is joined by Brian...
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EP-223 Live Streaming- Tips For Helping You Get Started from 2017-06-07T14:38:46
Live streaming video gets better organic reach and engagement, and is the most authentic form of content. Despite this why have so many people and brands have not taken action? It’s because of a la...
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EP-222 Bacon vs Tacos: The Most Delicious Baseball Promotion Ever from 2017-06-02T15:24:58
Minor league baseball promotions are the absolute best and a great example of this is a recent Bacon vs Tacos campaign put on between the Lehigh Valley Iron Pigs and Fresno Grizzlies. Brian Cristia...
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EP-221 Where Does Tiger Woods Brand Go Now? from 2017-06-01T21:18:50
The fall from grace for Tiger Woods continues an unfortunate slide thanks to his recent DUI arrest. Brian Cristiano and Rob Cressy talk about where Tiger Woods brand goes from here. Is there any va...
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EP-220 Growing and Engaging Your Social Media Audience W/ Lana Berry from 2017-05-30T14:26:59
Lana Berry, sports & lifestyle influencer and content creator, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how she has grown her social media following to over...
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OTR - Instagram vs Snapchat: Has Our Perception Changed? from 2017-05-26T13:50:43
Instagram stories recently added filters, which pretty much makes it a mere replica of Snapchat. Recently Snapchat added timeless snaps (lame) plus some minor creative updates. In this off the reco...
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EP-219 Let’s Party! NFL Relaxes Touchdown Celebration Rules from 2017-05-26T13:50:23
The NFL has stood for the No Fun League for a long time but they are trying to change that. They recently relaxed their touchdown celebration rules to now allow using the football as a prop and cel...
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EP-218 How To Market Around The Cavs vs Warriors NBA Finals from 2017-05-24T13:28:19
The NBA Finals are not yet set but there’s a strong indication that it’s going to be the Cleveland Cavaliers vs Golden State Warriors. This will be the third time in as many years that these teams ...
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EP-217 Is The Madden Cover Curse A Good Thing? from 2017-05-22T21:33:51
The Madden Curse is real. 17 of the last 20 NFL players who have graced the cover have had shortened seasons due to injury. Up for the firing squad this year is Tom Brady, aka the GOAT, who created...
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EP-216 Marketing, Leadership & Growth with Rob Johnson from 2017-05-19T15:19:39
Rob Johnson, author of Millennial Reboot and current VP of Jackbox for Business, joins Brian Cristiano and Rob Cressy to talk about the importance of fan engagement across multiple platforms. Rob i...
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EP-215 Free Beer For A Hole In One: Sign Me Up! from 2017-05-17T14:45:04
Michelob Ultra is running a promotion where they will give away 95 cases of beer if Brooks Koepka hits a hole in one at one of 10 PGA Tour events this year. The odds of a hole in one is 2750 to 1 a...
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EP-214 Social Engagement & Best Takeaways From Digimarcon East from 2017-05-15T13:29:56
This past week Brian Cristiano and Rob Cressy spoke on a panel at Digimarcon East about organic and paid social media. In this episode, they dish about the biggest takeaways from the panel that you...
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EP-213 Nike’s 2 Hour Marathon Attempt Falls Short But Still Wins from 2017-05-12T13:57:45
Nike’s attempt to break the 2-hour marathon fell just short, as Eliud Kipchoge finished at 2:00:25 (which is a 4:35.5 mile.) Nike co-founder Bill Bowerman said, “The real purpose of running isn’t t...
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EP-212 Will We Ever See Another Derek Jeter? from 2017-05-11T16:30:22
On Sunday the Yankees will be retiring Derek Jeter’s number. He will go down as one of the greatest Yankees ever, and certainly the greatest of the social media era.
Brian Cristiano and R...
EP-211 How ServiceMaster Executed Their Viral Grizzlies Campaign from 2017-05-10T15:40:16
In episode 205 we talked about how ServiceMaster masterfully executed a now-viral campaign surrounding a tweet about paying the fine for Memphis Grizzlies head coach David Fizdale following his epi...
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EP-210 Ishveen Anand, CEO at OpenSponsorship on Sports Sponsorships from 2017-05-09T16:09:33
OpenSponsorship CEO and Founder Ishveen Anand joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about sports sponsorships. What is the opportunity for brands to work with ...
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EP-209 Earth to LaVar Ball: Don’t Put The Cart Before The Horse from 2017-05-08T14:38:55
LaVar Ball is trying to get a billion dollar deal for his Big Baller Brand and right now it’s not going so hot. Nike, Under Armour, and Adidas all said they are not interested in Lonzo Ball. Nike c...
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EP-208 Fallout From The ESPN Layoffs from 2017-05-05T13:41:59
ESPN just laid off about 100 of their on-air talent to cut costs. This is in response to the increased broadcast fees for leagues plus a loss of subscribers revenue.
Brian Cristiano and Ro...
EP-207 NFL Draft Winners & Losers from 2017-05-04T13:09:08
The NFL Draft is one of the best and most talked about events of the year for sports fans. Not only is hope in the air for fans of all teams but it is the realization of a dream for so many players...
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EP-206 Why Did Steph Curry Swear Off Social Media For The NBA Playoffs? from 2017-05-03T12:55:32
Golden State Warriors star Steph Curry has his eyes on only one prize: another NBA title. In order to achieve that and have maximum focus Curry has deleted all social media apps from his phone, som...
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EP-205 ServiceMaster Cleans Up With Grizzlies Campaign from 2017-05-02T13:23:35
Memphis Grizzlies head coach David Fizdale went on an epic postgame rant about the referees following his team's Game 2 playoff loss to the Spurs. This garnered him a nice $30,000 fine from the lea...
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EP-204 Why Are The Clippers Selling NBA Playoff Tickets on Groupon? from 2017-05-01T14:52:06
The Los Angeles Clippers sold tickets to Game 5 of their NBA Playoffs series against the Utah Jazz on Groupon. This was not the first time this season that the team, who is the sixth highest valued...
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EP-203 MLB Players Social Network: Good Idea or Lame? from 2017-04-28T18:15:47
The MLBPA just launched an app called Infield Chatter which is a custom social network just for players and their fans. They’ve already got over 1,000 MLB players onboard creating content and engag...
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EP-202 Diamond Leung, Managing Editor at SportTechie - Trends & Tech from 2017-04-28T18:15:10
SportTechie Managing Editor Diamond Leung joins Brian Cristiano and Rob Cressy to talk about augmented reality, wearable tech, trends in the marketplace, and how SportTechie has grown and differen...
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EP-201 Toasted Grasshoppers Blowing Up In Seattle from 2017-04-27T13:13:52
Toasted grasshoppers are all the rage right now at the Seattle Mariners Safeco Field. So far this year they’ve sold over 18,000 grasshoppers at the Poquitos concession stand (at $4 for a four-ounce...
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SoulCycle - Lessons Learned From A First Time Experience from 2017-04-26T13:20:49
SoulCycle is more than just spinning classes. It’s a community, it’s an experience, and it’s an intense workout. In this off the record Rob Cressy shares with Brian Cristiano his first time experie...
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EP-200 The Good & Bad From Mizuno’s Rent A Glove Experience from 2017-04-25T16:33:29
Mizuno just created their Mizuno Experience Center at Atlanta Braves Sunburst stadium where, among other things, fans can rent a glove for a game and test it for 48 hours. If they like it, their cr...
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EP-199 Can Fan Created Content Be Monetized? from 2017-04-17T15:23:14
A recent article in FutureSport shared seven ways that teams could monetize fan created content. Brian Cristiano and Rob Cressy talk about if it makes sense or is even possible to monetize fan crea...
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EP-198 How To Market Early Season MLB Games In Bad Weather Cities from 2017-04-14T15:54:20
For many teams across Major League Baseball the weather is less than desireable in the first two months of the 162 game season. This can cause ticket sales and attendance to decrease as many fans o...
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EP-197 How To Increase Fan Engagement Around The Playoffs from 2017-04-13T16:40:17
The NHL playoffs just started and with it comes a journey for both the players and fans to win the greatest trophy in all of professional sports, the Stanley Cup. Because of the cache of Lord Stanl...
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OTR - You Need To Think Bigger from 2017-04-12T17:36:02
You need to think bigger than you are right now, like 10x bigger. In this off the record Brian Cristiano and Rob Cressy talk about how this simple change in mindset has had a tremendous impact in t...
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EP-196 March Adsanity, Missed Masters Opportunity & Cubs Opening Day from 2017-04-11T15:33:36
The world of sports is on fire right now, from MLB Opening Day, the thrilling finish to The Masters, to March Madness concluding. Brian Cristiano and Rob Cressy put a bow on these three topics as t...
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EP-195 Successful Ways To Leverage Athletes w/ Alex Martucci, CEO at Curlad from 2017-04-10T14:43:43
Alex Martucci, CEO & Founder at Curlad, joins Brian Cristiano and Rob Cressy to talk about successful ways to leverage athletes. Where do you find athletes to work with? Does it matter if the athle...
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EP-194 How Can MLB Improve Their Marketing? from 2017-04-07T15:37:41
Gabe Lacques, Baseball Editor at USA Today, joins Brian Cristiano and Rob Cressy to talk about how Major League Baseball can improve their marketing. Instead of opening up the season in Wrigley, wh...
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EP-193 When Will The Masters Grow Up? from 2017-04-06T15:08:07
Hello Friends. The Masters is a tradition unlike any other. Steeped in a rich history of golf’s elite, it is seen as THE number one golf tournament. As much as I am a fan of The Masters, they are d...
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EP-192 Play Ball! MLB & New Era’s #CapsOn Campaign from 2017-04-05T14:46:30
To celebrate Opening Day, Major League Baseball and New Era ran their #CapsOn campaign which encouraged fans to take pictures of themselves wearing hats. Because of the previous success, this is th...
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EP-191 Pulling A Costanza By Doing The Opposite from 2017-04-04T17:34:14
In an episode of Seinfeld George Costanza says, “My life is the opposite of everything I want it to be. Every instinct I have, in every area of life, be it something to wear, something to eat...Its...
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EP-190 Launch of Bleacher Boys & Podcast Ad Execution from 2017-04-03T16:16:06
Last week Bacon Sports launched their first sponsored podcast, the Bleacher Boys, a Chicago Cubs podcast. In this episode Rob Cressy dish with Brian Cristiano on the process of how the podcast was ...
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EP-189 March Adsanity Final Four- Who Will Take Home The Championship? from 2017-03-31T20:05:56
We are down to the Final Four brands in our March Adsanity social engagement tournament: Buffalo Wild Wings, Pizza Hut, Wendy’s & Reese’s. On this episode of the Sports Marketing Huddle Brian Crist...
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EP-188 How Can Sports Bars Market More Around Sports? from 2017-03-30T16:02:12
It seems that the majority of times that I go to a sports bar something is off. Either they don’t have the correct sporting events on TV or their social media marketing is overly self promotional a...
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EP-187 Storytelling and Engagement Lessons Learned At Disney World from 2017-03-29T19:26:40
Disney World is the most magical place on earth, even when March Madness going on. That’s the situation Rob Cressy found himself in over the opening weekend of the tournament. As one to never miss ...
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EP-186 Grant Cardone’s 10x Growth Conference Experience from 2017-03-28T20:35:28
Grant Cardone’s 10x Growth Conference just took place in Florida and it was straight fire. It had a lineup of incredible speakers, dropping life and business changing knowledge. Brian Cristiano was...
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OTR - Facebook Instant Articles Hack from 2017-03-27T16:15:19
Brian Cristiano shares with Rob Cressy a Facebook hack he figured out regarding automatically publishing Instant Articles via a post on your website. Can Facebook Instant Articles become a legit mo...
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EP-185 Don Povia, Founder Transition Sports and Entertainment from 2017-03-24T22:04:46
Rob and Brian discuss their Adsanity bracket with Don Povia, the founder of Transition Sports & Entertainment. He goes through his picks and explains why he chose Pizza Hut as the social media cham...
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EP-184 Erika Nardini, CEO at Barstool Sports - Community, Engagement & Content from 2017-03-24T17:49:02
Erika Nardini, CEO at Barstool Sports, joins Brian Cristiano and Rob Cressy to talk about Barstool’s thriving community, creating engaging content, and paths for monetization. What value does Barst...
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OTR - Living Without Fear from 2017-03-23T19:22:14
We all have only one life to live so it’s imperative that we make every second count. This includes getting comfortable being uncomfortable, staring fear right in the eyes, and creating a life wort...
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EP-183 Bob Pockrass, Motorsports Writer at ESPN - NASCAR Sponsorships from 2017-03-22T14:42:34
Bob Pockrass, Motorsports writer for ESPN, joins Brian Cristiano and Rob Cressy to talk about the challenges of racing teams selling NASCAR sponsorships. What is the value in a NASCAR sponsorship a...
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EP-182 The Struggle Continues For Sports Retailers from 2017-03-21T16:45:39
Sports retailers continue to struggle. Gander Mountain recently declared bankruptcy and Finish Line sold off its running speciality business JackRabbit for nothing (literally.)
Brian Crist...
EP-181 What Are The Biggest Risks You Have Taken? from 2017-03-20T15:34:15
Risk and reward: two fundamental elements of life as an entrepreneur. On this episode, Brian and Rob share insight into situations they've encountered along their entrepreneurial journeys that have...
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EP-180 Which Brand Will Win March Adsanity? from 2017-03-17T16:58:11
March Madness is a huge opportunity for brands to engage sports fans. To help get a true representation of which brands are doing the best at engaging fans during March Madness, Bold Worldwide crea...
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EP-179 LaVar Ball & Big Baller Brand from 2017-03-16T15:31:48
LaVar Ball is trying to change the way the sports marketing game is played by creating Big Baller Brand, a lifestyle and apparel brand inspired by his three highly touted basketball playing sons, L...
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EP-178 Best Ways To Market Around March Madness from 2017-03-15T19:17:21
March Madness is one of the most magical times of the year. Both casual and diehard sports fans embrace on a month long shared experience of fun, excitement and passion.
Brian Cristiano an...
EP-177 Marketing Around Equality In Sports from 2017-03-15T16:19:45
Many sports brands are making a concerted effort to doing more to bring equality in sports. It starts with getting the conversation going and making it part of an ongoing narrative.
Brian ...
EP-176 Knicks Entertainment-less First Half Disaster from 2017-03-14T16:10:47
The New York Knicks keep piling on to the train wreck of a season they are having by playing no music, videos, or in-game entertainment in the first half of a nationally televised game against the ...
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EP-175 Who Won The Adidas Win An Island Promotion at NFL Combine? from 2017-03-13T15:58:02
Adidas promised to give an island to any NFL draft prospect who broke Chris Johnson’s 40-yard dash record, as long as they were wearing the 2017 adizero 5-Star 40 cleats and accepted an endorsement...
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EP-174 Chris Zoller, Director of Marketing at Everlast - Storytelling & Community from 2017-03-10T16:14:52
Chris Zoller, Director of Marketing and Product Development for Everlast Worldwide, joins Brian Cristiano and Rob Cressy to talk about what it is like marketing an icon brand and pushing it into ne...
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EP-173 Social Media Week NYC Panel Recap from 2017-03-09T15:07:42
At the 2017 Social Media Week in New York Brian Cristiano hosted a panel alongside Megan Ryan, from the Atlanta Hawks, and Daniel Roberts, from Yahoo Finance, where they talked about sports, conten...
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EP-172 Lindsey Naber, Director of Marketing, Rawlings Sporting Goods from 2017-03-08T18:22:05
Lindsey Naber, Director of Marketing for Rawlings Sporting Goods, joins Brian Cristiano and Rob Cressy to talk about Rawlings 130 year history and how they’ve been able to sustain their excellence....
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EP-171 Jonathan Cane, Founder of City Coach - Breaking 2:00 Marathon from 2017-03-07T18:27:37
Jonathan Cane, Founder of City Coach, joins Brian Cristiano and Rob Cressy to talk about the running community, brands who are doing a good job of embracing it, plus Nike’s marketing campaign aroun...
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EP-170 James Royer, Dir. of Digital Media & Strategy, Kansas City Chiefs from 2017-03-06T17:11:43
James Royer, Director of Digital Media & Strategy for the Kansas City Chiefs, joins Brian Cristiano and Rob Cressy to share his keys to success for delivering engagement. The Chiefs ranked number o...
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EP-169 Giving Fans Their 15 Seconds of Fame from 2017-03-03T17:35:48
Everyone loves to see their name in lights, especially fans at sporting events who are always trying to get on the Jumbotron, Kiss Cam, or get a quick glimpse on TV. 15SOF reached a partnership wit...
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EP-168 Why Are Sports Ratings Down? from 2017-03-02T15:11:55
Sports ratings are down across the board for the major sports. Why is this?
Brian Cristiano and Rob Cressy dish about why declining sports TV ratings are only telling one side of the stor...
EP-167 MLB Using Facebook Live & Creative Ways To Execute It from 2017-03-01T19:21:23
Major League Baseball has launched Facebook live studio shows just in time for Spring Training. Content has included the first two innings of the Boston Red Sox game, “Bartolo Cam”, and a commercia...
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EP-166 Organic & Paid Social Strategies For Sports Brands & Teams from 2017-02-28T15:19:48
Let’s get tactical. What are the best ways to increase awareness via organic and paid social strategies?
Brian Cristiano and Rob Cressy drop a ton of actionable knowledge from their own e...
EP-165 The Value of Consistency in a Social Media Handle from 2017-02-27T17:38:58
How important is having the same social media handle across all platforms? What if your handle isn’t easy to spell? Does it actually matter?
Brian Cristiano and Rob Cressy dish about the v...
EP-164 Monster Energy NASCAR Models Won’t Change Outfits from 2017-02-24T21:38:51
Monster Energy has said that they won’t have their models at NASCAR races change their risque outfits despite some criticism voiced on social media after the Clash at Daytona. Monster is in its fir...
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EP - 163 Kara Hutchinson, Director of Marketing, Boston Celtics - Rich History & Isaiah Thomas from 2017-02-23T20:30:54
Kara Hutchinson, Director of Marketing for the Boston Celtics, joins Brian Cristiano and Rob Cressy to share insight into what it was like marketing around the Big 3 (Paul Pierce, Kevin Garnett, an...
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EP-162 Going Off About Snapchat’s IPO from 2017-02-22T22:13:55
Snapchat filed for their IPO and people are losing their collective shit. Brian Cristiano and Rob Cressy dedicate this entire episode to talking about all things Snapchat. What is their likelihood ...
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EP-161 Sports Publishing & Monetization: How To Solve This Giant Problem from 2017-02-22T14:58:20
Sports publishers are finding it increasingly difficult to stay in business thanks to a shift from desktop to mobile consumption, which is harder for publishers to monetize, and the inventory they ...
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EP-160 Is Gatorade’s Sponsorship of the NBA D-League A Good Thing? from 2017-02-21T16:23:12
Gatorade just became the new title sponsor of the NBA D-League, marking the first time one of the four big U.S. professional sports leagues has named an entitlement sponsor. The league will now be ...
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EP-159 NBA All-Star Weekend Musings & Snapchat from 2017-02-20T21:44:30
NBA All Star Weekend took place in New Orleans this past weekend and unfortunately did not deliver on what is usually a phenomenal NBA product. One of the main reasons is the lack of excitement sur...
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OTR - Standards Of A Leader from 2017-02-16T18:14:59
What makes a great leader? In their conversation with a sports marketing class at the University of Dubuque, Brian Cristiano and Rob Cressy dish about the qualities and standards for great leadersh...
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OTR - Have A Vision from 2017-02-16T18:07:06
Do you have a vision for what you want to accomplish today, tomorrow, this year, the next 10 years? In their conversation with a sports marketing class at the University of Dubuque, Brian Cristiano...
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EP-158 Dannon Hulskotter, Vice President of Marketing & Fan Engagement, Minnesota Vikings - #NSF17 from 2017-02-15T17:59:15
Dannon Hulskotter, Vice President of Marketing & Fan Engagement, for the Minnesota Vikings, joins Brian Cristiano at the National Sports Forum to talk about how the team approaches fan engagement, ...
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EP-157 Kris Koivisto, Manager of Digital Content, Portland Trail Blazers - Digital Innovation from 2017-02-15T17:22:43
Kris Koivisto, Manager of Digital Content for the Portland Trail Blazers, joins Brian Cristiano and Rob Cressy to talk about how the Trail Blazers recently won the NBA’s Digital Innovators of the Y...
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EP-156 Angelina Lawton, CEO, Sportsdigita - #NSF17 from 2017-02-14T20:05:32
Angelina Lawton, CEO of Sportsdigita, joins Brian Cristiano at the National Sports Forum to talk about sponsorships and how technology is driving it.
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In each episode of The Spo...
EP-155 Megan Ryan, Senior Director of Marketing Strategy, Atlanta Hawks - Fan Engagement & Growth from 2017-02-14T15:55:28
Megan Ryan, Senior Director of Marketing Strategy for the Atlanta Hawks, joins Brian Cristiano and Rob Cressy to talk about the principles behind the Hawks being the best team to follow on social m...
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EP-154 Chad Seigler, VP of Business Development, NASCAR - #NSF17 from 2017-02-14T15:54:53
Chad Seigler, VP of Business Development for NASCAR joins Brian Cristiano at the National Sports Forum to talk about the shift in NASCAR fan attention, where they are consuming NASCAR content, plus...
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EP-153 Kurt Hunzeker, VP of Marketing & Strategy, Minor League Baseball - #NSF17 from 2017-02-13T22:25:53
Kurt Hunzeker, VP of Marketing & Strategy for Minor League Baseball joins Brian Cristiano at the National Sports Forum to talk about how Minor League Baseball could be one of the biggest untapped s...
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EP-152 Impact of the NY Knicks Dysfunction from 2017-02-13T21:45:48
The New York Knicks are a disaster right now thanks to owner James Dolan. He certainly hasn’t made an already bad situation better with the way he has handling the Charles Oakley situation.
EP-151 Eugene Alletto, CEO of Bedgear Performance Bedding - Importance of Sleep & Sponsorships from 2017-02-13T17:06:28
Eugene Alletto, CEO of Bedgear Performance Bedding, joins Brian Cristiano and Rob Cressy to talk about the importance of sleep to optimal performance, how Bedgear has formed partnerships with profe...
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EP-150 Dan Goldberger, Director of Digital Media & Marketing, Atlanta Dream from 2017-02-10T17:45:05
Dan Goldberger, Director of Digital Media and Marketing for the Atlanta Dream joins Brian Cristiano and Rob Cressy to talk about the Dream’s 2017 marketing initiatives, the success of Instagram tak...
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EP - 149 Ashley DeWalt, CEO of Leverage Sports - The Role of Content in College Athletics Recruiting from 2017-02-09T15:52:27
Ashley DeWalt, CEO of Leverage Sports, joins Brian Cristiano and Rob Cressy to talk about key takeaways from the Summit on Sports Media that he produced in Houston last week. Ashley is also a profe...
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EP-148 Steve Corsaro, VP of Biz Dev, National Sports Forum from 2017-02-07T18:01:01
Steve Corsaro, VP of Biz Dev for the National Sports Forum, joins Brian Cristiano and Rob Cressy to talk about keys to putting on an incredible event, how to keep people coming, challenges to overc...
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EP-147 Super Bowl Commercial Winners & Losers from 2017-02-06T18:29:15
Super Bowl 51 delivered on expectations, but unfortunately the commercials couldn’t say the same. There were certainly some that stood above the rest like champions, and others that were atrocious....
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EP-146 Major Drama Surrounding GNC’s Super Bowl Commercial Getting Pulled from 2017-02-03T20:58:08
GNC was scheduled to run a Super Bowl commercial that just got canceled 6 days before it was supposed to air. Was the reason because the ad was too offensive? Nope. They were scheduled to run an in...
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EP-145 Super Bowl Commercial Preview from 2017-02-03T20:58:01
Many of the Super Bowl commercials have been released online already so Brian Cristiano and Rob Cressy give a preview of some of the top ones plus what to look out for. The brands they talk about i...
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EP-144 Scott Kegley, Executive Director for the Minnesota Vikings - Digital Storytelling from 2017-02-03T16:05:35
Scott Kegley, Executive Director, Digital Media & Innovation for the Minnesota Vikings, joins Brian Cristiano and Rob Cressy to share his insight into how the Vikings digitally tell their story and...
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EP-143 Pat Gallagher, EVP Marketing for the Super Bowl 50 Host Committee from 2017-02-02T15:24:37
Pat Gallagher, EVP Marketing, Partnerships & Communication for the Super Bowl 50 Host Committee, and former President of the San Francisco Giants, joins Brian Cristiano and Rob Cressy to share his ...
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EP-142 Yellow Tail’s Inventive Marketing Around the SuperBowl from 2017-02-01T18:52:58
What do you do when Anheuser-Busch has exclusive category ad rights for the Super Bowl, boxing out other alcohol brands and you still want to advertise for the big game? If you are Yellow Tail wine...
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OTR - WWE Delivers on Royal Rumble Experience from 2017-01-31T18:53:41
The Royal Rumble was this past Sunday and after watching it Rob Cressy had to lay down some thoughts with Brian Cristiano about his experience. From the Facebook Live integration with HHH and adver...
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EP-141 How & Why Social Media And The SuperBowl Go Hand In Hand from 2017-01-31T17:17:33
The Super Bowl is the most watched event of the year and with it comes magnified attention across social media. For many the buildup to the Super Bowl, the parties, recipes, and real time conversat...
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OTR-Of Course You Should Work For Free from 2017-01-30T21:51:53
Darren Rovell recently tweeted “If you are good at something, never do it for free. But how does your dream employer find out you are good at something?” This caused an uproar on social media from ...
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EP-140 Tracy Marek, CMO of the Cleveland Cavaliers – Marketing Champions & LeBron from 2017-01-30T11:40:37
Tracy Marek, Senior Vice President of Marketing & CMO of the Cleveland Cavaliers, joins Brian Cristiano and Rob Cressy to talk about the Cav's brand and how they have faced some unique marketing ch...
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EP-139 Watching The Super Bowl From Tom Brady’s Perspective from 2017-01-27T15:33:39
The user experience for watching the Super Bowl is about to go to a whole new level as Intel is debuting their “Be The Player” broadcast feature that will allow viewers to see what it is like from ...
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EP-138 Will Snickers Live Streaming Super Bowl Ad Be A Success? from 2017-01-26T18:17:48
Snickers is going to air a live streaming Super Bowl ad, following a 36-hour live stream from the set of the commercial. Reports are that it’ll be a western theme and involve a horse in some capaci...
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EP-137 The Effect of Antonio Brown’s 6 Figure Facebook Deal from 2017-01-25T23:20:09
Business is booming for the Steelers Antonio Brown. He signed a reportedly high six figure deal with Facebook, which you’d have to believe had some impact on the Facebook Live steam he did followin...
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EP-136 Dave Lang, Director of Digital Media for the Baltimore Ravens from 2017-01-24T20:02:24
Dave Lang, Director of Digital Media for the Baltimore Ravens, joins Brian Cristiano and Rob Cressy to talk about the Ravens social media and content creation. How are they more like a news outlet ...
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OTR-Being A Leader from 2017-01-23T22:03:38
Brian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on being a leader, find ou...
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OTR-Mentors from 2017-01-23T21:52:36
Brian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on the topic of Mentors, f...
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EP-135 Jeff Katz, GM of Sponsorships at GumGum from 2017-01-23T15:42:43
When brands do major sponsorships with professional sports teams, how do they quantify the value in exposure they get when their logo is seen on TV? Jeff Katz, GM of Sponsorships at GumGum, joins B...
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EP-134 Pacific Pro Football League’s Viability from 2017-01-23T15:40:37
Tom Brady's agent Don Yee is one of several partners who are launching the Pacific Pro Football League. The league will launch in summer of 2018 with four teams, each playing eight games, roughly 5...
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EP-133 Will brands go digital only for the Super Bowl? from 2017-01-19T15:58:10
Fox is selling digital only advertising packages for the Super Bowl for as much as $700,000 for a 30 second spot. While this is significantly cheaper than the $5 million that it would cost to run a...
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EP-132 Will Cowboys loss effect Super Bowl value? from 2017-01-18T16:25:49
The Dallas Cowboys lost to the Green Bay Packers in the Divisional Round of the NFL playoffs and one of the consequences of the loss was a decrease in ticket price for the Super Bowl. How much? 20%...
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EP-131 Do Logos Matter? Let's ask the Los Angeles Chargers from 2017-01-17T20:06:12
The Chargers are moving from San Diego to Los Angeles and as part of that transition they designed a new logo which caused a social media uproar because of how basic and awful it was. It was a blat...
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OTR: What's the fall out of Antonio Brown's Facebook live stream from the Steelers locker room? from 2017-01-16T21:36:50
Following the Steelers playoff victory over the Chiefs, Antonio Brown went on Facebook live and broadcasted to the world what was going on in the locker room, including head coach Mike Tomlin's tal...
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EP-130 Potential Rule Change To Speed Up The End of NBA Games from 2017-01-16T19:05:22
NBA commissioner, Adam Silver, says the league has its eye on speeding up the end of games, with a focus on retaining younger fans and their increasingly short attention spans. In a recent Rockets ...
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EP-129 Inaugural SportTechie NYC Event Takeaways from 2017-01-16T19:05:13
SportTechie held their inaugural event, "Exercise, Hydrate, Repeat, Personalize" - The Future of Sports Personalization and Performance, in NYC last week and Brian Cristiano was in attendance for t...
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EP-128 Another Example of Twitter Not Getting It from 2017-01-13T17:37:26
Twitter just doesn't get it. A recent Digiday article talks about how there is a product in testing that'll allows brands to break down their streams into three distinct sections, essentially turni...
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EP-127 Adam Silver Predicts How We Will Watch Basketball in 5 years. from 2017-01-12T15:00:05
Adam Silver is a forward thinking commissioner and has the NBA primed for future success thanks to his understanding of consumption habits and the digital and social world we live in.
Bri...
EP-126 ESPN Megacast for the College Football National Championship from 2017-01-11T19:08:23
For the College Football National Championship ESPN had a Megacast where there were 11 different ways that you could consume content related to the game. Brian Cristiano and Rob Cressy dish about w...
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EP-125 Jerome Hiquet, CMO, Tough Mudder from 2017-01-10T19:50:49
Jerome Hiquet - Chief Marketing Officer at Tough Mudder Inc, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Tough Mudder has grown into a truly global sensati...
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Off The Record: Fighting For Our Attention - Instagram vs Snapchat from 2017-01-09T22:06:44
We have seen a noticeable shift in our consumption and usage of Instagram over Snapchat. Brian Cristiano and Rob Cressy dish about why that is and where their attention is going. What is Instagram ...
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Off The Record: New Years Eve Snapchat Geofilters from 2017-01-09T22:05:14
On New Years Eve Rob ran a Snapchat Geofilter that spanned 6 bars over 5 hours for only $5. The results came to $0.08 per action. Brian Cristiano and Rob Cressy dish about the viability of Snapchat...
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EP-124 Anthony Caponiti, CEO, Hashtag Sports from 2017-01-09T15:45:24
Anthony Caponiti, CEO at Hashtag Sports, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about consumer habits, cord cutting, and why more brands and leagues should star...
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Live From CES: The Raw Experience, Winning/Losing Sports Brands & How to Biz Dev from 2017-01-06T21:34:36
The 2017 Consumer Electronics Show (CES) is going down in Las Vegas and it is popping off. Brian Cristiano is on location and decided to give Rob Cressy a call to share his thoughts and experience,...
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EP-123 Ronda Rousey's Loss, The Impact, and Her Marketability from 2017-01-06T17:23:25
Amanda Nunes knocked out Ronda Rousey in the first round of UFC 207, which was her second consecutive knockout defeat to date.
Brian Cristiano and Rob Cressy dish about what impact the los...
EP-122 Nic Darling, EVP, Major League Ultimate from 2017-01-05T15:20:13
Nic Darling, EVP of Major League Ultimate, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about growing a sports league, evaluating new opportunities, and what 2017 loo...
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EP-121 Social & Digital Initiatives Surrounding The College Football National Championship Game from 2017-01-04T19:56:26
For the upcoming College Football National Championship game between Alabama & Clemson, the College Football playoff announced a bevy of social and digital initiatives to increase the fan experienc...
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EP-120 Mark Burns, Senior Writer, Sport Techie from 2017-01-03T22:03:19
Mark Burns, Senior Writer for Sport Techie, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about the growth and sustainability of eSports, brands that are doing things ...
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Off The Record: Thoughts On Twitter from 2017-01-02T21:57:57
Twitter pulling the plug on Vine got Brian Cristiano and Rob Cressy ranting about the current state of Twitter.
From time to time, when inspiration strikes us, we'll give some additional ...
Off The Record: Brands Afraid of Social Media. How Is This Possible? from 2017-01-02T21:57:50
As hard as it is to believe, there are actually major brands out there that still don't use social media. Absurd, we know. These are the same brands that will spend millions of dollars on creating ...
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Off The Record: Sports Marketing Resources from 2016-12-29T13:29:22
Where do we get the sports marketing news and information that we talk about on the podcast? Brian Cristiano and Rob Cressy give out some of their favorite resources.
From time to time, w...
Off The Record: Supermarket Sweep from 2016-12-29T13:28:59
How is it possible that no grocery store, brand, or experiential marketing company has created a campaign that mimics the old school TV show Supermarket Sweep? The digital engagement side combined ...
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EP-119 Tiger Woods Helps Golf Ratings Soar from 2016-12-28T14:45
Tiger Woods returned to golf action for the first time in 15 months at the Hero World Challenge and coincidently the ratings soared.
Brian Cristiano and Rob Cressy dish about Tiger Woods ...
Off The Record: Thoughts on GoPro from 2016-12-27T17:18:41
We love the GoPro brand. On the heels of refs wearing GoPros on their hats during the Big Ten Championship game, Brian Cristiano and Rob Cressy dish about their thoughts on the brand. Where is it h...
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Off The Record: Fact About Me Of The Day from 2016-12-27T17:11:35
Off The Record: Fact About Me Of The Day
This is the story of why Rob Cressy created "Fact About Me Of The Day", which appears in his email signature and is also how we open every podcast ...
EP-118 Steve Overmyer, Sportscaster at WCBS-NY from 2016-12-27T17:00:11
Steve Overmyer, Sportscaster at WCBS in New York, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about what teams need to do to engage sports fans both in the arena and...
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EP-117 Fox Builds Live Super Bowl Commercial Concept from 2016-12-23T21:30:59
The only time anyone seems to care about commercials is during the Super Bowl. That's why Fox is able to get $5 million for a 30 second ad slot. For this upcoming Super Bowl, Fox is building out a ...
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EP-116 Michael Ehrlich, Director of Public Relations, Adidas from 2016-12-22T20:24:24
Michael Ehrlich, Director of Public Relations for Adidas, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Adidas chooses which platforms to engage their audien...
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EP-115 State Farm Sponsors Chicago Cubs World Series Trophy Tour from 2016-12-21T19:15:43
Everyone wants to get a piece of the Chicago Cubs winning the World Series, and State Farm is the latest to step up to the plate by sponsoring the Cubs World Series Trophy Tour.
Brian Cris...
EP-114 Doug Zanger, North America Editor, The Drum from 2016-12-20T18:09:40
Doug Zanger, North America Editor at The Drum, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about the biggest changes in sports marketing, where the big wins are in b...
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EP-113 NHL's Partnership with Dunkin’ Donuts from 2016-12-19T17:34:30
Dunkin’ Donuts is now the official U.S. coffee, donut and breakfast sandwich of the NHL as part of a multi-year partnership.
Brian Cristiano and Rob Cressy dish about what is included in ...
EP-112 Jeramie McPeek, Social Media QB (Houston Super Bowl), Former VP Digital at Phoenix Suns from 2016-12-16T22:28:05
Jeramie McPeek, Social Media QB (Houston Super Bowl), Former VP Digital at Phoenix Suns joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about his time with the Pheonix S...
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EP-111 NFLPA Launches Accelerator Program from 2016-12-15T20:48:06
The NFLPA is launching an accelerator program called The One Team Collective that trades NFL player licensing and content rights for equity. On top of that they'll offer up mentorship, funding, and...
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EP-110 University of Dubuque Sports Marketing Class Thoughts & Experience from 2016-12-14T16:02:05
Kevin Cattani, Sports Marketing Professor at the University of Dubuque, and Alexander Link, one of his students in the class, join Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to t...
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EP-109 NBA Bitmoji's on Snapchat from 2016-12-13T17:10:29
The NBA expanded their partnership with Snapchat by creating NBA Bitmoji's for each of their teams, becoming the first professional sports league to do so.
Brian Cristiano and Rob Cressy...
EP-108 Julie Frahm, Director, Original Programming & Production, SportsNet New York from 2016-12-12T21:39:51
Julie Frahm, Director of Original Programming & Production for SportsNet New York joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about where things are changing in prod...
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EP-107 College Football Refs Wearing GoPros During Big Ten Championship Game from 2016-12-12T21:39:45
During the Big Ten Championship football game between Penn State and Wisconsin, Fox Sports equipped refs with GoPros to give fans an unprecedented look at what refs really see on the gridiron.
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EP-106 Chris Valente, Director, NFL Sports Marketing, DraftKings from 2016-12-12T21:39:39
Chris Valente, Director of NFL Sports Marketing at DraftKings, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about the evolution of DraftKings marketing, the role cont...
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EP-105 NFL Relaxes Social Media Rules from 2016-12-09T19:45:22
The NFL is relaxing some of their stringent social media rules that prevented teams from posting highlights and GIFs on social media.
Brian Cristiano and Rob Cressy dish about what NFL te...
EP-104 Daniel Roberts, Yahoo Finance from 2016-12-08T22:03:17
Daniel Roberts, Sports & Business writer at Yahoo Finance, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about NFL Live Streaming on Twitter, NFL's social media policy...
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EP-103 Minnesota Wild Debut Snapchat Spectacles from 2016-12-07T16:51:02
The Minnesota Wild are the first team to debut Snapchat Spectacles, using them to give fans a behind-the-scenes view of what's going on.
Brian Cristiano and Rob Cressy dish about why the ...
EP-102 Bud Light Gold Can: Win Super Bowl Tickets For Life from 2016-12-06T20:25:23
Bud Light is running a contest where you can win Super Bowl tickets for life if you find a gold can in specially marked 18, 24, and 30 packs. Drinking Beer + the chance to win Super Bowl tickets?! ...
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EP-101 NFL's My Cause, My Cleats Campaign from 2016-12-05T21:01:30
During Week 13, NFL players had the chance to share the causes that are important to them as part of the NFL's My Cause, My Cleats campaign. More than 500 players showcased their causes on the fiel...
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Off The Record: Why Brands Should Be Podcasting from 2016-12-05T16:37:06
It blows our minds that more brands aren't podcasting. Who wouldn't want the opportunity to speak directly to your audience in a fun and engaging way? Brian Cristiano and Rob Cressy dish about why ...
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EP-100 A one hundred minute episode to celebrate our hundredth show. from 2016-12-02T00:49:44
A 100 minute episode to celebrate our 100th show. The podcast has been a huge success because of our listeners. In todays show we cover a variety of topics, from our favorite episodes of 2016, to s...
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EP-99 Dallas Mavericks Launch Roku Channel, First NBA Team To Use Musical.ly from 2016-12-01T17:56:45
The Dallas Mavericks not only just launched a Roku channel but they are also the first NBA team to start using Musical.ly — kudos to them for being forward-thinking (not that we would expect anythi...
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EP-98 Philadelphia 76ers Training eSports Players Like Pro Athletes from 2016-11-30T20:57:47
The Philadelphia 76ers were the first U.S.-based sports franchise to invest in eSports. They are supporting that investment by training eSports players like pro athletes (h/t to Fox Business for th...
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EP-97 ESPN's Record Breaking Digital Traffic from 2016-11-29T19:14:08
"You come at the King, you best not miss." ESPN just set a new comScore sports category record with 11.43 billion minutes of digital content consumption. They also recorded the third-highest reach ...
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EP-96 NBA Players Visit Google from 2016-11-28T20:42:29
NBA players will play in the league forever, right? Wrong. Even if life after basketball isn't top of mind right now, it's something that professional athletes need to taken into consideration and ...
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EP-95 Celebrity Twitter Ambassadors For Thursday Night Football from 2016-11-28T20:42:11
During Thursday Night's Panthers vs. Saints matchup, New Orleans Saints fan and celebrity, Chef Emeril Legasse, was the Celebrity Twitter ambassador for the game. During the game he tweeted picture...
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EP-94 New England Patriots Awesome WiFi Upgrades from 2016-11-23T17:47:37
The New England Patriots are crushing the rest of the NFL yet again. This time with the WiFi at Gillette Stadium, which will allow fans to experience the game unlike anywhere else.
Brian ...
EP-93 NASCAR's Social Media Pivot from 2016-11-22T19:57:27
NASCAR has made a major marketing pivot by moving away from traditional TV spots and focusing more on social media. Insert applause.
Brian Cristiano and Rob Cressy dish about NASCAR's soc...
EP-92 Campus Insiders Streams First College Basketball Game on Twitter from 2016-11-21T18:59:12
Campus Insiders streamed the first college basketball game on Twitter, a matchup between Boise State's women's basketball team and Alaska-Fairbanks.
Brian Cristiano and Rob Cressy dish ab...
EP-91 Tony Romo's Brand & Marketability from 2016-11-21T18:58:51
Dallas Cowboys QB Tony Romo just gave a passionate, authentic press conference addressing how he is dealing with Dak Prescott being the starting quarterback for the team. It was refreshing and rare...
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EP-90 Gatorade's Gx Sports Fuel Customization Platform from 2016-11-21T18:58:25
Gatorade is using technology to create a platform to help improve sports performance while still keeping hydration top-of-mind. Pretty awesome stuff.
Brian Cristiano and Rob Cressy dish a...
EP-89 MLB Destroying Cleveland Indians World Series Apparel from 2016-11-18T20:40:36
The Cleveland Indians did not win the World Series but there are a ton of Indians World Series Champs shirts that were printed, as is the case every year with any team that loses a championship. Un...
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EP-87 FanDuel & DraftKings Imminent Merger from 2016-11-16T21:48:01
There are reports that the two largest daily fantasy sports platforms, FanDuel & DraftKings, are on the verge of merging. Combined, this would give them a 90-95% share of the daily fantasy market. ...
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EP-88 Conor McGregor's Marketability from 2016-11-16T21:21:42
Conor McGregor is at the top of the UFC world. He just knocked out Eddie Alvarez in the Main Event of UFC 205 and in doing so become the first UFC fighter to hold the championship belt in two weigh...
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EP-86 Sponsored NFL Tweets That Miss The Mark from 2016-11-15T23:36:20
While scrolling through Twitter a sponsored tweet of an NFL video about Kniles Davis, the new running back for the Packers, appeared on my timeline. This would be cool except for the fact that earl...
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Special Episode: Making The Chicago Cubs World Series Shirts from 2016-11-15T23:29:42
The Chicago Cubs just won the World Series and an estimated $70 million in merchandise and apparel was purchased in the first 24 hours. A large part of that is t-shirts, which were printed by Rowbo...
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EP-85 Buying Products Via Instagram from 2016-11-14T22:59:38
Instagram is running a test with select brands to allow them to tag products for sale in organic photos which then lead directly to the brand's website.
Brian Cristiano and Rob Cressy dis...
EP-84 Real-Time Branded Advertisements from Turner Sports & Google from 2016-11-14T22:58:07
On NBA Opening Night Turner Sports captured video content that they turned into near-real-time advertising that appeared on their YouTube account and other social platforms. This is part of a new e...
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EP-83 Chicago Cubs World Series Gear Breaking Records from 2016-11-14T22:56:02
The Chicago Cubs just won their first World Series in 108 years and their championship apparel is breaking records. In the first 24 hours there was an estimated $70 million in retail sales, making ...
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EP-82 WWE's Awesome Storytelling & Marketing from 2016-11-11T20:00
The WWE has over 750 million social media followers and is currently the number one sports channel on YouTube. A lot of their success can be attributed to the way they tell stories and market their...
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EP-81 New York Islanders Using Virtual Reality To Sell Tickets from 2016-11-10T18:13:07
The New York Islanders are using virtual reality to try and increase ticket sales. They realize that hockey is a great sport to watch live, but not as much on TV.
Brian Cristiano and Rob C...
EP-80 ESPN Loses 600k Subscribers from 2016-11-09T21:44:57
ESPN just had their worst month in history as they reportedly lost over 600,000 subscribers (per Nielsen), which equates to a revenue loss of $52 million.
Brian Cristiano and Rob Cressy d...
EP-79 3 Social Media Branding Lessons You Can Learn From Sports Teams from 2016-11-08T20:53:15
Savvy sports teams are forward-thinking in their approach to social media and engagement. The better the connection they can build, the better the experience will be for the end user.
Bri...
EP-76 Robot Death Matches from 2016-11-07T21:27:54
Could giant, weapon-wielding robots be the next big multi-million dollar sports entertainment company?
Brian Cristiano and Rob Cressy dish about the viability of Megabots and whether or n...
EP-77 World Series Marketing In Wrigley from 2016-11-07T21:26:01
The Chicago Cubs appearance in the World Series and all the attention and hype surrounding it meant that businesses in Wrigleyville had a big opportunity to capitalize.
Brian Cristiano a...
EP-78 The Death of Vine from 2016-11-07T21:23:58
Cue the Undertaker's music because the social media app Vine just died.
Brian Cristiano and Rob Cressy dish about why Twitter is shutting down Vine. What could Vine have done differently?...
EP-75 Chicago Cubs Snapchat Geofilter Results from 2016-11-04T14:53:05
Chicago is going crazy over the Cubs right now. With the increased attention comes more opportunity to creatively market to sports fans, especially on Snapchat.
Brian Cristiano and Rob Cre...
Off The Record: The Cubs Win The World Series - Rob's Experience in Wrigley from 2016-11-03T21:09:03
The Chicago Cubs just won the World Series in epic fashion and Rob Cressy was in Wrigley to experience it all. Rob and Brian Cristiano dish about what the atmosphere was like in the epicenter of th...
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EP-74 Taco Bell’s Steal a Base, Steal A Taco from 2016-11-03T21:08:54
During the World Series, Taco Bell ran a promotion where if a player on either team stole a base successfully, everyone would win a free taco. In Game 1 a stolen base happened, making us all winner...
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EP-73 Would the Jacksonville Jaguars be better off in London? from 2016-11-02T20:03:57
The Jacksonville Jaguars are consistently one of the worst franchises in the NFL, both when it comes to wins & losses and fan attendance. Jarad Clevenger wrote in and asked, "Would the Jacksonville...
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EP-72 The Washington Capitals Facebook Messenger Bot from 2016-11-01T22:06:30
The Washington Capitals are the first official NHL team to launch a Facebook Messenger bot. They are using it to better engage with their fans and respond to the sea of messages they receive daily....
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EP-71 NBA and Virtual Reality from 2016-10-31T18:49:04
This season the NBA will be showing at least one game a week in virtual reality. In this multilayered offering, there will be multiple camera angles, commentators who are exclusive to the VR teleca...
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EP-70 Baylor's Brand Marketability from 2016-10-31T18:48:56
Baylor is currently going through a major scandal and PR crisis following the firing of head football coach, Art Briles, for some despicable actions. Despite this, their team is ranked in the top 1...
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EP-69 Cleveland Indians & Their Hilarious Twitter Account from 2016-10-31T18:48:49
The Cleveland Indians twitter account is on point. Throughout the MLB playoffs they have had their finger on the pulse of pop culture and firing back at what other teams are saying about them with ...
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EP-68 NFL Teams Poking Fun at The NFL's Social Media Policy from 2016-10-31T13:06:23
The NFL's new social media policy doesn't allow teams to tweet highlight videos until 60 minutes after the game. The Cleveland Browns and Philadelphia Eagles social media teams decided to take matt...
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Off The Record - Cubs Snapchat Geofilter from 2016-10-27T19:48:08
The Cubs are heading to the World Series so there's a great opportunity to run a Snapchat geofilter and win the attention arbitrage. Rob Cressy talks with Brian Cristiano about his idea for why and...
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EP -67 Antonio Brown's Custom Cleats from 2016-10-27T19:47:22
Antonio Brown is causing a stir yet again, this time wearing custom cleats that have drawn the ire of the NFL and the referees. Ethan Kleitsch wrote in wanting to know if this is a subtle way for p...
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EP-66 Rugby's Increase In Popularity from 2016-10-26T19:30:11
Participation in rugby has grown 81% from 2008 to 2013 and 2.1 million kids in the United States now play it. While it is still a niche sport with growing concerns over player safety, could rugby b...
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EP-65 Dallas Mavericks Sleep Partnership from 2016-10-25T21:09:55
The Dallas Mavericks have partnered with Bedgear, a performance bedding company, to try and increase both the mental and the physical performance of their players.
Brian Cristiano and Rob...
EP-64 Kia’s Tecmo Bowl Bo Jackson Commercial from 2016-10-24T20:08:46
Kia's Tecmo Bowl Bo Jackson commercial is amazing. It combines nostalgia with sports and the greatest Nintendo video game ever.
Brian Cristiano and Rob Cressy dish about why this commerc...
EP-63 NBA's First Two Jersey Sponsors from 2016-10-21T16:26:13
The NBA just got their first two jersey sponsors: StubHub (76ers) and Blue Diamond Almonds (Kings.) Each is paying a cool $5 million a year for a 2.5” x 2.5” patch on the top left side of the jerse...
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EP-62 Ruth's Chris Steak House Michigan Football Promotion from 2016-10-20T21:03:48
Ruth's Chris Steak House in Ann Arbor, Michigan ran a promotion before the Michigan vs. Rutgers game saying they'd discount customers’ meals by whatever amount Michigan wins by (up to 50%). Michiga...
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EP-61 NFL Fining Teams For Posting Social Media Videos from 2016-10-19T18:56:04
The NFL is fining teams up to $100k for posting videos to social media during games. Included in this are not only videos but also GIFs. This is pretty much opposite from the approach that the high...
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EP-60 Run DMC Line of Apparel From Fanatics from 2016-10-18T14:24:22
Fanatics just created a new exclusive product line with Run DMC called RUN CTY. This is yet another example of a sports brand collaborating with a famous rap brand (we talked about Adidas and Kanye...
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EP-59 Freshii Waiving The $30k Franchise Fee If The Chicago Cubs Win The World Series from 2016-10-17T14:00:50
Freshii is willing to waive their $30,000 franchise fee to a Chicago Cubs fan if the Cubs win the World Series.
Brian Cristiano and Rob Cressy dish about why it was a great idea for Fresh...
EP-58 Marketing Around The Blue Jays Fan Who Threw A Beer On The Field At The AL Wild Card Game from 2016-10-14T15:19:44
A Toronto Blue Jays fan threw a beer onto the field into the direction of an Orioles player during the American League Wild Card game and it's caused a social media uproar.
Brian Cristian...
Off The Record - Lance Armstrong Twitter Beef from 2016-10-13T15:13:16
Subscribe to the Sports Marketing Huddle on iTunes:
https://itunes.apple.com/us/podcast/sports-marketing-huddle/id1135417163?mt=2
Lance Armstrong had a Twitter beef with a journalist ...
EP-57 NFL's Double Standard With Antonio Brown's Celebrations from 2016-10-12T15:41:10
Antonio Brown is lighting the NFL on fire right now and guess who is noticing? The NFL marketing department and NFL referees. The NFL recently posted a celebrating Antonio Brown tweet, which seems ...
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EP-56 Dunkin Donuts Makes David Ortiz Out Of 10,000 Donuts from 2016-10-11T14:00:32
Dunkin Donuts sponsors David Ortiz and recently had a super creative engagement where they made a giant David Ortiz out of 10,000 donuts.
Brian Cristiano and Rob Cressy dish about how the...
EP-55 Mark Trumbo's AL Wild Card Home Run Ball Up For Auction from 2016-10-10T15:16:46
Within an hour of Mark Trumbo hitting a 2-run home run in the 2016 AL Wild Card game, Major League Baseball had it up for auction online. At the time of this post there were 10 bids and the price w...
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Off The Record - How I Met Gary Vaynerchuk from 2016-10-06T20:03:48
This is the story of how Rob Cressy met Gary Vaynerchuk in Chicago despite not having a ticket to his event. Included in this story is a penalty flag, a crashed drone, and stepping up to the plate ...
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EP-54 Nike Color Rush Uniforms from 2016-10-06T19:07:12
Nike just unveiled new Color Rush uniforms for all 32 NFL teams (up from 8 teams last season.) Brian Goebel, from the University of Dubuque, wanted to hear our thoughts on the topic, so ask and you...
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EP-53 Capitalizing on a Chicago Cubs World Series from 2016-10-04T19:40:16
The Chicago Cubs are currently favored to win the World Series, and if they do they'd break a 100+ year championship drought. With optimism at an all time high, this seems like a no brainer for bra...
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Off The Record - Getting a Cold Email Response from 2016-10-03T15:04:35
Everyone sends a cold email, especially early in their career. But what can you do to get a response back from the CEO of a company? Brian Cristiano gives some insight into what you need to do in o...
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Off The Record - How We'd Save Golfsmith from 2016-09-30T15:24:50
We were jamming about Golfsmith filing for bankruptcy and were getting pretty heated (because of their stupidity). We decided to keep the mics rolling and do our second OTR micro episode where we c...
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EP-52 Neil Patel Talks Sports Marketing, Hustle & Making Things Happen from 2016-09-29T15:32:08
Neil Patel, entrepreneur, investor, influencer and columnist for Forbes, Entrepreneur, and the Huffington Post joins Brian Cristiano and Rob Cressy to talk sports marketing and about his new book H...
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EP-51 Tailgate Houses - A Deeper Dive With Jim Freudenberg from 2016-09-28T14:08:14
We've been getting great feedback on the tailgate house podcasts that we've posted so we decided to have Jim Freudenberg, Senior VP of Strategic Alliance Partnerships with Gameday Traditions, come ...
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EP-50 Drone Racing League Becoming ESPN's Newest Televised Sport from 2016-09-26T14:11:12
Drones are about to enter our lives in a big way and it's going to be awesome! The Drone Racing League announced it has signed a deal to become ESPN's newest televised sport.
Brian Cristi...
EP-49 Golfsmith Files For Bankruptcy from 2016-09-23T14:16:03
Golf retailer Golfsmith just filed for bankruptcy. The company blamed an aggressive plan to open bigger stores that cost more to operate, just as golf began to lose popularity.
Brian Crist...
EP-48 Steelers Partnership with Uber from 2016-09-22T15:00:54
The Pittsburgh Steelers and Heinz Field Management announced a partnership with Uber where they created a designated drop off and pickup area at Heinz Field, which will accommodate 30 Uber vehicles...
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EP-47 Papa John's, Peyton Manning & JJ Watt from 2016-09-21T14:35:18
Papa John's is the official pizza of the NFL and they have two of the most notable players as their spokespeople: Peyton Manning and JJ Watt. You can't turn on a football game without hearing "PAPA...
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EP-46 Adidas + Kanye West Yeezy Cleats from 2016-09-20T16:26:40
Adidas just debuted Yeezy cleats by Kanye West, which were first rocked by Denver Broncos Super Bowl MVP Von Miller during the NFL's opening game. Adidas plans on rolling out more Yeezy sports equi...
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EP-45 Antonio Brown's Touchdown Twerk from 2016-09-19T16:49:11
Antonio Brown set the NFL and Internet on fire with his touchdown twerk celebration after scoring his second touchdown during the Steelers Week 1 Monday Night Football victory over the Redskins. Th...
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EP-44 San Francisco 49ers Partner with Amazon from 2016-09-16T11:16:31
The San Francisco 49ers struck a partnership with Amazon where fans have the ability to use Amazon Prime Now and have items delivered to their tailgate lot in an hour or less. Talk about convenienc...
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EP-43 Colin Kaepernick's Marketability from 2016-09-15T20:12:08
Colin Kaepernick is the talk of the NFL and national media for his social protest during the National Anthem. This has resulted in Kaepernick's jersey sales rising from 120th in the league all the ...
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EP-42 NFL Players Wearing Patriotic 9/11 Cleats from 2016-09-14T15:41:54
The NFL is in a pickle. To honor 9/11 and the people affected by the tragedy several NFL players wore patriotic 9/11 cleats. The NFL has threatened to fine players who paid their respects with this...
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EP-41 Why Are Colleges Leaving Adidas? from 2016-09-13T22:17:37
College athletic programs are leaving Adidas for Nike and Under Armour. Brian Cristiano and Rob Cressy dish about why that is.
Off the top of your head can you name one major athlete who ...
EP-40 Are College Football Tailgate Houses Underpriced? from 2016-09-12T17:40:15
We loved the concept of college football tailgate houses, which we talked about in episode 37. As a follow up to that and as part of our partnership with Kevin Cattani's sports marketing class at t...
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EP-39 Will Under Armour Ever Be Able To Overtake Nike? from 2016-09-09T15:03:49
Nike is at the top of the sports apparel and footwear mountain, having been a leader in the industry for a while now. Under Armour hasn't been around nearly as long, but with Steph Curry and Cam Ne...
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EP-38 Our New Partnership With a Sports Marketing Class at University of Dubuque from 2016-09-08T21:37:32
We are excited to announce the launch of a new partnership between The Sports Marketing Huddle and a sports marketing class at the University of Dubuque taught by Kevin Cattani.
Brian Cri...
EP-37 Tailgate Houses For Kentucky Football from 2016-09-07T12:49
Few things go together better than tailgating and football. Down at the University of Kentucky they are debuting tailgate houses and it sounds awesome. For $5k per game or $30k for the season, whic...
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EP-36 The Las Vegas Raiders Marketing Potential from 2016-09-06T12:47:11
The Oakland Raiders just filed an application for the trademark to the Las Vegas Raiders. That got us wondering about the world that would exist if the Raiders became the first major professional s...
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EP-35 New Era Buying The Buffalo Bills Stadium Naming Rights from 2016-09-02T12:59:42
Goodbye Ralph Wilson Stadium, hello New Era Stadium. New Era just purchased the naming rights to the Buffalo Bills stadium as part of a $40 million deal over 7 years.
Brian Cristiano and ...
EP-34 Tom Brady's Expensive Nuts from 2016-09-01T13:16:29
Tom Brady is selling expensive nuts, and despite the crazy price of $50/bag, they sold out in a matter of hours. 12 bags of raw, vegan, gluten-free, dairy-free nuts cost $50… how? On top of that, B...
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EP-33 Fresno Tacos & Minor League Baseball Promotions from 2016-08-31T12:26:45
Minor league baseball promotions are the best. They are creative, engaging, headline grabbing, and best of all have their fans coming back wanting more. A great example of this is the Fresno Grizzl...
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EP-32 Old Spice, Von Miller & the Official Deodorant of the NFL from 2016-08-30T13:20:42
Old Spice is keeping their awesome marketing train rolling, as they are the official deodorant of the NFL, and have Denver Broncos Von Miller as their spokesman.
Brian Cristiano and Rob C...
EP-31 Ryan Lochte's Marketability from 2016-08-29T13:01:59
Ryan Lochte is one of the most decorated American Olympians ever, yet his marketability took a major hit after the lying scandal in Rio. Or did it? Four of his sponsors bailed on him, costing Locht...
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EP-30 The NFL Playing International Games from 2016-08-26T12:28:26
The NFL has dabbled in international expansion for years, playing games in London, Toronto, and Mexico City. There are reports that the NFL may play a game in China in 2017. From a growth standpoin...
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EP-29 Usain Bolt's Marketability from 2016-08-25T16:39:14
Usain Bolt just blazed through the Olympics in Rio, yet again showing that he is the fastest man on earth. Despite his amazing success on the track, it feels like his popularity and endorsements in...
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EP-28 Hard Rock Purchasing The Dolphins Stadium Naming Rights from 2016-08-24T12:54:33
Hard Rock Stadium has a nice ring to it, doesn't it? The people at Hard Rock certainly thought so as they shelled out $250 million over 18 years to be the sponsor for the Miami Dolphins stadium.
EP-27 Instagram Stories: How Can Sport Marketers Use It? from 2016-08-23T14:06:30
Instagram Stories is not trying to hide the fact that it is a copy of Snapchat. Just because it wasn't the original of its kind doesn't mean there's not a ton of value here for marketers, especiall...
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EP-26 Alex Rodriguez Post-Career Marketability from 2016-08-22T13:11:23
Alex Rodriguez just played his last game in Yankees pinstripes, much to the delight of management and many Yankee faithful. Despite having Hall of Fame numbers, winning MVP's and a World Series, Al...
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EP-25 Tim Tebow Wants To Play Baseball from 2016-08-19T14:39:54
Tim Tebow wants to play baseball and everyone is up in arms. Love him or hate him, Tim Tebow is one of the most polarizing athletes we've ever seen.
Brian Cristiano and Rob Cressy dish ab...
EP-24 Rule 40 at the Olympics from 2016-08-18T14:24:42
Rule 40 is an archaic by-law in the Olympic charter that does not allow Olympic athletes likeness to be used in advertising unless the brand is an Olympic sponsor. Stupid, we know.
Brian C...
EP-23 Fantasy Football: An Opportunity For Sports Marketers? from 2016-08-17T15:02:40
Fantasy Football is a juggernaut. $26+ billion is spent on fantasy football thanks to 57 million people playing it in North America. Whether traditional fantasy football, DFS, or survivor pools, it...
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EP-22 Bud Light's NFL Team Cans from 2016-08-16T13:33:27
Bud Light has decided to bring back their popular NFL team cans for the 2016-17 season, much to the delight of football fans everywhere. The cans have the team logo and colors for 27 of the 32 team...
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EP-21 The Olympics from 2016-08-15T13:17:29
The Olympics may be the pinnacle of athletic achievement, but the lead up to it has been nothing short of a disaster. From the Zika virus to corruption to big time athletes passing on the opportuni...
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EP-20 UFC Sells For $4 Billion from 2016-08-12T21:09:42
Love it or hate it, the UFC is a major player in the sports landscape. Recently sold for $4 Billion (with a B), the UFC was the most expensive transaction for an organization in sports history.
EP-19 360 Virtual Reality & Sports from 2016-08-10T16:30:58
360° video and virtual reality have been talked about for a while, but it looks like the time has finally come to take off its training wheels. 360° videos are starting to pop up everywhere, includ...
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EP-18 Kevin Durant To The Warriors from 2016-08-09T20:22:02
Kevin Durant stunned the sports world by leaving Oklahoma City to go play with Steph Curry and the 73-win Golden State Warriors. Who could blame him for wanting a better chance to win an NBA Champi...
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EP-17 Jordan Brand from 2016-08-08T21:07:33
Michael Jordan is the greatest basketball player ever and amazingly he has translated that into having one of the most transcendent and iconic sports brands on the planet. Just like his Gatorade co...
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EP-16 Soccer In America from 2016-08-05T14:49:41
Soccer in America feels like it should have arrived by now. Most of us are familiar with the sport from a young age, but for a variety of reasons soccer hasn't grown into being one of the major Ame...
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EP-15 Most Marketable Athletes: Who Would We Want Representing Our Brand? from 2016-08-04T14:58:13
With social media, a 24-7 news cycle, and an insatiable desire to glamorize everything awesome that our favorite athletes accomplish, the marketability of our favorite athletes continues to skyrock...
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EP-14 Sports Authenticity from 2016-08-03T14:00:37
With social media, brands have an endless opportunity to connect with their target demographic in a fun, engaging, and authentic manner. What happens, though, when a brand wants to be part of the s...
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EP-13 Does Controversy in Sports Help Brands? from 2016-08-02T13:38:56
The world of sports is always rife with controversy: Lance Armstrong, Johnny Manziel, Maria Sharapova. Every day you turn on the TV there is a new scandal.
Brian Cristiano and Rob Cressy d...
EP-12 How Can The PGA Grow Its Shrinking Audience? from 2016-08-01T20:12:06
In two years airing on Fox, the US Open has delivered two of its four lowest ratings on the final round. The PGA audience is shrinking and golf has become more synonymous with napping than deliveri...
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EP-11 Personalized Sports Marketing from 2016-07-29T13:49:50
In the current digital landscape there are countless opportunities for sports marketers to get personal with their audience. A great example is the Sacramento Kings who have created branded videos ...
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EP-10 Athletes Post-Career Marketability from 2016-07-28T18:16:32
Professional athletes makes tens of millions of dollars during their careers yet 78% of NFL players are bankrupt within 2 years of being done, and 60% of NBA players within 5 years. Antonio Walker ...
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EP-09 Snapchat and professional sports teams from 2016-07-27T17:58:22
Snapchat is becoming a social media and engagement monster and the professional sports teams and brands that jump on board now are going to set themselves up for success down the road.
Br...
EP-08 Why don't Americans like professional cycling? from 2016-07-26T12:50:22
Can you name a professional cyclist other than Lance Armstrong? Chances are the answer is no. Why is that? In Europe professional cycling is much bigger, yet somehow that hasn't translated across t...
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EP-07 Going to the Game vs Watching at Home from 2016-07-25T19:51:40
Nothing beats going to a live sporting event, right? Not so fast my friend. That used to be the case back in the day but with the increase in size and clarity of TV's, the behind the scenes access ...
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EP-06 Are E-Sports really a sport? from 2016-07-22T14:52:27
eSports are taking the world by storm whether we like it or not. Millions of fans are watching others play video games and with the attention comes dollars. Lots of them.
Brian Cristiano...
EP-05 Why are sports retailers closing their doors? from 2016-07-21T17:47:53
Major sports retailers like Sports Authority and Sports Chalet have closed their doors and it speaks to the problem of brands that are stuck in the past and not willing to adapt to the way marketin...
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EP-04 Why should sports brands be on Instagram? from 2016-07-20T15:45:46
In this social media world of delivering content to your target demographic wherever they are, whenever they want it, should sports brands follow the attention and be on Instagram?
Brian C...
EP-03 Sponsored logos on NBA Jerseys from 2016-07-19T22:16:23
Sponsored logos on NBA jerseys will be showing up during the 2017-18 seasons. Many NBA fans and jersey enthusiasts aren't pleased about this for obvious reasons. Why mess with something that is par...
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EP-02 Should pro athletes outsource their social media? from 2016-07-18T22:22:46
Professional athletes are at the top of the attention graph for obvious reasons. They are elite at what they do and have adoring fans that hang on their every word. In a perfect world these athlete...
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EP-01 How can pro sports teams leverage Facebook Live? from 2016-07-18T21:48:03
Streaming on Facebook Live has become one of the hottest trends for brands and digital marketers. It creates a level of authenticity that lets the brand shine in a fun and engaging way.
Br...
EP-00 Welcome To The Sports Marketing Huddle from 2016-07-17T13:36:52
Welcome to episode 0 of The Sports Marketing Huddle, a podcast that takes a look at all things marketing in the world of sports. In this intro episode Brian Cristiano, CEO of BOLD Worldwide, and Ro...
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