100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18 - a podcast by Refine Labs

Today marks our 100th episode on the State of Demand Gen podcast! Thanks to all our subscribers, listeners, guests and the team behind the scenes for setting us up for success.

Chris Walker and Megan Bowen hosted Demand Gen Live last night and dove into a few key topics - (1) Transitioning from Lead Gen to Demand Gen, (2) Why Direct Attribution Fails on Paid Social, and (3) Why Building an Effective, Sustainable Demand Engine Takes Time. They followed the scheduled agenda with a 1.5 hour long AMA.

To register for our free Demand Gen Expert Session with Dave Gerhardt (CMO at Privy) on 2/11 at 1pm EST, click here: https://us02web.zoom.us/meeting/register/tZUsce6qrDksGtOV7IVAby_KWElcWvbilNyH

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