104 - Life Is Too Short to Work For a CEO Who Doesn't Get Marketing | Dave Gerhardt - a podcast by Refine Labs

Chris Walker (CEO, Refine Labs) and Dave Gerhardt (CMO, Privy) hosted an hour-long discussion about B2B influencer marketing, content marketing trends, modern PR, attribution, and the ins and outs of buying intent. They talked about the importance of modern PR and being the media company, building an audience, and how attribution starts with just a gut feeling.

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