117 - The Lost Art of Marketing | Andrea Kayal - a podcast by Refine Labs

Andrea Kayal, CMO at Electric, joined Chris Walker on State of Demand Gen the other day. Andrea shared how companies choose to build their marketing teams based on the stage they’re in, and dove into the need for balance between strategy and execution. They discussed how to go about discovering pockets of opportunity by allocating budget to experimentation. Andrea then shared what aspects of her marketing strategy have been changed by the pandemic for the better.

Further episodes of B2B Revenue Vitals

Further podcasts by Refine Labs

Website of Refine Labs