119 - Back to Basics x02 - Why Marketers Need to Look at the ENTIRE Funnel | Judy Sheriff - a podcast by Refine Labs

We’re back with a second episode of Back to Basics, this time featuring Judy Sheriff (VP of Demand Gen @ Refine Labs) to break down the importance of marketers focusing on the entire funnel, and the repercussions of only focusing on metrics up to MQL.

Further episodes of B2B Revenue Vitals

Further podcasts by Refine Labs

Website of Refine Labs