122 - Using Your Strategic Narrative to Your Advantage | Andy Raskin - a podcast by Refine Labs

Andy Raskin joined us on State of Demand Gen to break down what he means when he talks about Strategic Narrative. He shares that the companies that are winning now are powered by a strategic narrative, which is more than just marketing and sales. It’s a story that guides actions at a company across all departments. Andy and Chris also talk about what you can learn from a movie that can be applied to your company’s pitch, the role customers play in the strategic narrative process, and how refining your company's narrative can make a positive difference in recruiting.

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