129 - Creating Demand vs. Collecting “Leads” | B2B Growth Show - a podcast by Refine Labs

Chris joined our good friends at Sweet Fish Media on the B2B Growth Show to talk about the difference between lead generation and demand generation. Chris shared his thoughts on why the idea of a funnel can be misleading when thinking of a modern buyer’s journey. They also discussed the differences between sales led and product led marketing and what steps a marketer could take to propel their career.

Further episodes of B2B Revenue Vitals

Further podcasts by Refine Labs

Website of Refine Labs