132 - Measurement is Flawed in Marketing | B2B Marketing Leaders with Dave Gerhardt - a podcast by Refine Labs

This episode was repurposed from when Chris joined Dave Gerhardt (CMO at Privy) for a conversation on the B2B Marketing Leaders podcast. They talked about unconventional growth levers, problem solving as a marketer, the importance of being in the details, and why a strong team makes everything easier. Chris dove into why measurement is flawed in marketing and how to use correlation and social cues as a means of measurement, and Dave shared that one thing marketers are not good at doing is thinking about both short-term pipeline generators and long term brand/revenue plays, like a podcast.

Chris and Dave are putting on a recurring live event the first Thursday of every month. Registration is required (and free), so make sure to save your spot here and add it to your calendar.

Further episodes of B2B Revenue Vitals

Further podcasts by Refine Labs

Website of Refine Labs