133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29 - a podcast by Refine Labs

On last night's episode of Demand Gen Live, Chris and Megan covered the following topics: 

• Lead gen vs. Demand gen: how metrics and timing define your strategy


• Brand recognition


• Being realistic in regards to results


• Determining what makes most sense for your business to prioritize TODAY, not 10 years ago


• The curve of the adoption of innovation


• Insourcing vs. Outsourcing


• The importance of owning your CRM, your data, your tech stack, and your ad accounts internally


• Differences between LinkedIn personal & company page on LI strategies


• Why companies can’t, or don’t, innovate internally


• How marketing strategy misinformation can be often traced back to MarTech vendors


• Paying for attention vs. commanding attention


• When is it appropriate to recycle ad content

Register for our recurring live series with Dave Gerhardt here: https://us02web.zoom.us/meeting/register/tZMucOuqqT0qHNH0y3ivTKPIUAHUUQgWwQmh

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