138 - We're In the Word-of-Mouth Era of B2B Buying | Demand Gen Live S2 x31 - a podcast by Refine Labs

Chris Walker and Megan Bowen hosted another installment Demand Gen Live last night and covered the following topics:  

• Why having customers that are happy is the most important thing in a business 


• How to create content that works across the entire journey 


• Thinking about things through a long term lens We are in the word-of mouth marketing era 


• The hidden benefits of thought leadership and personal branding 


• Brand Demand and ABM: Which to start with and how to implement each in your organization 


• How to approach competitor conquest campaigns being run against your company 


• Why creative in B2B ads actually does matter 


• LinkedIn advertising benchmarks and platform review 


• Chris’s favorite B2B tech stack 


• Why it's important for your CEO to believe in marketing 

Make sure to register here for our recurring live series with Dave Gerhardt, CMO at Privy. The first event will be taking place on May 6 at 9am PDT / 12pm EDT. 

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

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