141 - The Business Rationale Behind Marketing-Sourced Revenue | Demand Gen Live S2 x32 - a podcast by Refine Labs

Chris Walker and Megan Bowen hosted a 1.5 hour-long installment of Demand Gen Live last night. They covered:  

• The business rationale behind why marketing-sourced revenue is a better metric than marketing-influenced revenue


• Reaching new audiences through podcasting


• Setting a content strategy with an external SME


• Striking a balance between providing true value and entertaining in your content strategy


• How content can be repurposed for different use cases and mediums


• The power of partnering with other individuals who are influential to your target market


• How marketers can help drive process improvements in sales and CS


• The state of in-person events for the remainder of 2021

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Further episodes of B2B Revenue Vitals

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Website of Refine Labs