146 - How Marketers Can Use the Dark Funnel to their Advantage | Demand Gen Live S2 x34 - a podcast by Refine Labs

from 2021-05-26T16:03:55

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Gaetano DiNardi (Director of Growth Marketing @ Nextiva) made a surprise appearance on Demand Gen Live with Chris Walker last night. They covered...



  • What The Dark Funnel Is and How Marketers Can Use it to Market Better

  • Issues with Intent Data

  • Marketing Momentum

  • The Importance of Consistency

  • Creating a top 25 marketing podcast

  • Leaning into what you can't measure

  • Compounding gains

  • Distribution strategies for hard to reach audiences

  • Targeted direct mail

  • When to outsource expertise

  • Getting the most SEO bang for your buck

  • How do you know when an experiment is working or not

  • The broken SDR model


Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

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