154 - How to Measure the Impact of Brand | Demand Gen Live S2 x37 - a podcast by Refine Labs

Chris Walker hosted this week's Demand Gen Live from his new Boston podcast studio. The agenda consisted of: Why Marketing Teams Should Move to a Holistic Website-Sourced Funnel, Crash course: Revenue Ops for Marketers, and How to Measure the Impact of Brand. He answered questions from the audience in regards to freeing your marketing team from attribution, the dark funnel, pipeline marketing vs. creating demand, the purpose of landing pages, using brand and word of mouth to get in front of your buyers, the role of SDRs, and why not all leads are created equal.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Make sure to register for Chris's keynote on the dark funnel, taking place tomorrow at 9:30am PDT / 12:30pm EDT: https://us02web.zoom.us/meeting/register/tZUvcuqqqT4tG9KUwTtuYepZGuzxNHTBaUnX

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