17 - You Don't Need More Leads | The Hard Corps Marketing Show with Casey Cheshire - a podcast by Refine Labs

Chris joins Casey Cheshire on The Hard Corps Marketing Show to discuss common misconceptions seen in the Demand Gen space, primarily revolving around the obsession with getting more and more leads. Chris discusses why some organizations are dominated by their sales teams, how costs could be reallocated to align with overall business objectives, the power of copy and organic social, and how to be more effective with your marketing strategy.

Further episodes of B2B Revenue Vitals

Further podcasts by Refine Labs

Website of Refine Labs