174 - The Blurred Line Between Marketing & Sales | Demand Gen Live S2 x44 - a podcast by Refine Labs

Chris Walker and Megan Bowen hosted Demand Gen Live again last night and covered the following agenda:

-What happens when Marketing aligns to REVENUE instead of "leads" or SQLs, 

-How "ABM" breaks down at execution, and  

-The blurring line between marketing & sales as well as how Chris distinguishes the two.  

They also answered questions about where SDRs should sit in an org chart, the best sources for marketing education, why many marketers end up doing sales not marketing, the issues that come with scaling too quickly, and when you align to revenue what should happen vs. what you'll notice initially happening.

Register here for tomorrow's live event with Tom Wentworth, CMO at Recorded Future. We'll be discussing The Catch 22 of Attribution & How B2B Marketers Should Respond.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

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