175 - The Catch-22 of Attribution | Tom Wentworth - a podcast by Refine Labs

We hosted a Demand Gen Expert Session with Tom Wentworth, CMO at Recorded Future, to talk about the catch-22 of attribution and what marketers can and should do about it. We've all been in a place where the challenges of attribution are apparent. When you're hitting your numbers, no one cares about attribution. But when you're not, that's when others become critical of it.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

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