182 - Is the MQA the new MQL? | Demand Gen Live S2 x46 - a podcast by Refine Labs

After a week off of Demand Gen Live, Chris and Megan were back last night for the Tuesday evening installment where they covered the following topics: 

• A big shift in B2B Search (SEO/SEM) dynamics, 


• Is the MQA the new MQL?, 


• Breaking down what happens when Marketing crushes their pipeline goals & sales misses quota by 50%, 


• Word of Mouth is driving a lot of business for you that you don't recognize, 


• Why the entire GTM motion should have some shared goals, and


• Ungated content and the attribution dilemma.  

Register here for our next DGL Keynote, on Thursday August 26th at 12pm EDT.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

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