207 - Bring Customer Insights into Your Marketing | Gain Grow Retain - a podcast by Refine Labs

Talking to customers is one of the most under-utilized opportunities that marketers take advantage of. The learnings from talking to a single customer will change the way you do content creation. Do it at scale and you'll change the trajectory of your organization. But how do you get started? The easiest way—leverage the teams within your org that already talk to customers (like customer success) and piggyback off those meetings. You'll be glad you did!

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