225 - Why You Need to Budget Differently for Content & Creative in 2022 | Demand Gen Live S2 x62 - a podcast by Refine Labs
from 2021-12-15T22:16:44
There is a huge problem in how companies are approaching content creation and distribution right now. The ratio of marketing dollars spent on creation vs distribution is killing campaign effectiveness. Marketing teams are spending hundreds of thousands of dollars every month to distribute terrible content that nobody wants to see. In this episode, Chris talks about a better way to think about your content creation and distribution budget going into 2022 (and it may surprise you). We're also talking about the divergence that is happening in Revops and the opportunity that it poses for demand marketers.
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