228 - How to Make Your Marketing Strategy Reflect Customer Wants | Growth Trends Interview Series - a podcast by Refine Labs

Investing in a marketing strategy that reflects what customers actually want from your marketing team is playing the long game. Too many marketing teams are incentivized to play the short game by quickly capturing contact information from people who aren't ready to buy. Instead, you need to put a plan in place to incentivize your team to help you build a long-term demand engine, willingly. In this episode, Chris talks about marketing strategy, how he built a culture that rewards employees for doing demand gen, and the future of B2B marketing.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Further episodes of B2B Revenue Vitals

Further podcasts by Refine Labs

Website of Refine Labs