230 - Why (and How) Marketing Should Take Ownership of the Buyer Journey | Talend Marketing Chats - a podcast by Refine Labs

The major difference in between B2B and B2C marketing is that in B2C marketing owns the buyer journey. There is no sales team to close deals and for that reason, marketing has to create content that gets the buyer from initial view to check out. As a B2B marketer, it's time to start thinking more like B2C. When you do, you will start shifting your entire strategy. You'll no longer measure your efforts on the volume of leads you can generate for sales, but the quality and ease that sales have in closing them. In this episode, Chris talks about the future of B2B marketing and how it parallels what's been happening in B2C forever.

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