26 - First 90 Days as Head of Marketing w/ Andrea Lechner-Becker - a podcast by Refine Labs

Earlier this year we stopped in with LeadMD (Phoenix, AZ) where Chris Walker (CEO, Refine Labs) and Andrea Lechner-Becker (CMO, LeadMD) chat about B2B Marketing, how marketing attribution misses the power and impact of word-of-mouth, and why companies are so driven by net new customer acquisition.

Further episodes of B2B Revenue Vitals

Further podcasts by Refine Labs

Website of Refine Labs