263 - Breaking Down The "Double Funnel" | Demand Gen Live S2 x72 - a podcast by Refine Labs

We've been seeing a lot of buzz about the TOPO "Double Funnel" lately. But what exactly is it? And is it worth implementing or is it just another shiny object that sounds good in theory, but breaks down in practice? In this episode, Chris breaks down what the double funnel is, how it works, and the reasons you should think twice about implementing it into your go-to-market strategy.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

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