280 - The Truth About *Forms* | Demand Gen Live S2 x 77 - a podcast by Refine Labs

Earlier this week we leaked the wait-list landing page for Refine Labs' new IP warehouse, "The Vault". With one post (and a comment on another post) we received over 1,000 submissions from B2B professionals with titles like; VP of Marketing, CMO, and CRO. We also received some interesting responses in the comments:

"Is that a FORM on the landing page?!"

"6 fields? Really?"

In this episode, Chris will clear up any misconception about forms, because it's not forms that are inherently bad, it's the intent behind them that is used.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

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