284 - MUST LISTEN: Reflections on Building a Digitally-Native Company | Lochhead on Marketing - a podcast by Refine Labs

Native digitals don't buy the same way that native analogs do. Native digitals are also fast becoming the largest buying group of B2B software. However, most large B2B companies are still being run by native analog executives. This is in large part why most B2B companies are running playbooks from a decade ago and leaving a huge gap for new, digital-native startups to explode. In fact, Refine Labs is a perfect example of that. In this episode, Chris and Megan talk with Christopher Lochhead about how they are building a digital-native company and the huge advantages that it has given them.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Further episodes of B2B Revenue Vitals

Further podcasts by Refine Labs

Website of Refine Labs