317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast - a podcast by Refine Labs

Chris joined the Sales Leadership Podcast this past week to talk through how organizations can drive revenue in a more predictable way. He covered:

• What the true definition of demand is, 


• Removing friction in the buying process, making sales easier, 


• Aligning sales and marketing by measuring HIRO pipeline, 


• Nuances between capturing demand and creating demand, 


• How the buyer journey has evolved and what that means for the sales org, and


• The buyer experience

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

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