32 - Modern Ways to Drive Brand Awareness | Demand Gen Live S1 x15 - a podcast by Refine Labs

Chris and Gaetano discuss the following points as well as questions that popped up in the live chat: Return on Ad Spend (ROAS) vs. Customer Acquisition Cost (CAC), why growth-stage companies should not market like industry giants, how to measure brand marketing, and why B2B companies are not all in LinkedIn marketing.

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