42 - How Buyers ACTUALLY Buy | The Leadership Locker with Rich Cardona - a podcast by Refine Labs

Chris joined Rich Cardona on The Leadership Locker to share his thoughts on how companies should be implementing a truly buyer-centric marketing and sales model. They discussed what product management can teach you about marketing, how to attract and educate your buyers instead of convincing them, and the benefits of pivoting to revenue marketing. 

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