49 - Demand Gen for Sales Leaders | Richard Harris - a podcast by Refine Labs

Richard Harris, Founder of The Harris Consulting Group, came on the State of Demand Gen podcast today. We covered:

What parallels appear in both the sales and marketing worlds;

How measuring the things that don’t matter and don’t map to business results affects the sales org;

What questions should a sales leader be asking to understand demand gen better; and

Where the CRO role fits in the org chart.

For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

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