53 - Stuck in the Metrics | Jason Widup (VP Marketing @ metadata.io) - a podcast by Refine Labs

Jason Widup, VP of Marketing at metadata.io, joined us on State of Demand Gen to share his thoughts on marketing in 2020. We talked about how we define performance marketing and how it fits into the overall marketing strategy, why paid social isn’t an intent channel, and what happens when you are stuck in an endless cycle of measuring TOO much.  

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