60 - Focus on THEM, not You | Scott Rivers (Managing Partner, Cerca Talent+) - a podcast by Refine Labs

Chris sat down with Scott Rivers (Managing Partner, Cerca Talent+) to talk about modern marketing. They touched on how to can get to a place with your marketing where you are allowing your buyers to learn about your product in the way that THEY want, as well as how to commit to, set expectations, and get buy-in throughout your organization when running a new experiment.

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