67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02 - a podcast by Refine Labs

from 2020-10-14T18:59:15

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On Season 2 Episode 2 of Demand Gen Live, we talked about: How Sales can work well with the CMO, How word of mouth drives revenue with zero attribution, and what B2B marketers can learn from B2C. We also hosted a live AMA and answered questions about topics including LTV, ad copy variation, imposter syndrome, and segmenting.




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