70 - Unrealistic Goals Drive Poor Marketing Behaviors | SUMMIT Podcast with Kyle Hamer - a podcast by Refine Labs

Kyle Hamer (Founder & CEO, Hamer Marketing Group) hosted Chris Walker on the SUMMIT Podcast to talk about marketing in a post-COVID-19 world. They discussed how to use both intuition and data to determine where to spend your budget, why you should separate performance and brand, and how unrealistic goals drive the wrong marketing behaviors.

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