81 - Why Changing From Lead-Based to Account-Based May Not Fix Your Marketing | Demand Gen Live S2 x09 - a podcast by Refine Labs

Chris Walker was back for Demand Gen Live this week and co-hosted the installment with Megan Bowen. They covered: Key steps Refine Labs took to create market demand; How marketers can develop business acumen; and Why changing from lead-based to account-based may not fix your marketing. We also hosted a live AMA and answered questions submitted live and in advance from our audience.

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