96 - The Most Under-Leveraged Growth Drivers for 2021 | Demand Gen Expert Session w/ Gaetano DiNardi - a podcast by Refine Labs

We hosted our first Demand Gen Expert Session with Chris Walker and Gaetano DiNardi (Director of Growth Marketing @ Nextiva) and jammed for an hour on demand gen, performance marketing, and content. More specifically, we covered YouTube SEO & pre-roll ads, the CRO function as it relates to marketing, why you don’t need an expensive attribution modeling tool, and why exact match for PPC should rarely be used. We also covered how to repurpose excess sales resources and live chat vs. chat bots.

Further episodes of B2B Revenue Vitals

Further podcasts by Refine Labs

Website of Refine Labs