99 - The Cost of Optimizing for the Wrong Metrics | Rand Fishkin (Co-Founder & CEO, SparkToro) - a podcast by Refine Labs

Rand Fishkin (Co-Founder & CEO, SparkToro) joined Chris Walker the other day to talk about his book Lost & Founder and break down his article “Something is Rotten in Online Advertising.” They talk about what you can do with your marketing dollars outside of paid advertising, the cost of optimizing for the wrong metrics, running effective ads, and building a product and brand that people love.

Further episodes of B2B Revenue Vitals

Further podcasts by Refine Labs

Website of Refine Labs