RV 74 - Shifting Metrics for Better ROI | The Launch Pod - a podcast by Refine Labs
from 2023-06-17T10:00:30
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Chris was asked to guest on the Launch Pod, hosted by Genero Growth’s Josua Fagerholm, to talk about B2B marketing past trends and future growth.
They chat about:
What B2B companies can learn from B2C
The most important thing that will drive growth over the next decade
Shifting mindset in measurement
Aligning sales and marketing
The potential of AI to increase marketing efficiency
…and more!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm.
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