RV E18 - The Importance of R&D Functions | TikTok Live 22 - a podcast by Refine Labs

In the 22nd installment of our Tuesday open office hours on TikTok Live, Chris discusses why having an R&D function is crucial to growth, customer happiness, and success. We also opened the show up to Q&A and covered topics including:

• Does every B2B company need to become a media company at some point?


• Should marketers still be thinking about production through the funnel lens?


• Advice on equipment and guests when starting a podcast


• Top 3 issues B2B Marketers face


• Next steps for using TikTok and how to promote organic content


• How to convince a marketing department to move away from traditional demand gen methodology


• The effectiveness of intent data for demand generation


• And more!

Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Further episodes of B2B Revenue Vitals

Further podcasts by Refine Labs

Website of Refine Labs