Strength Coach Experience Episode #53 Bert Sorin "The Rise Of Sorinex" - a podcast by Joe Lego

In this episode we sit down with Bert Sorin, President of Sorinex Exercise Equipment . Join us as we discuss  how Bert's father started the business in 1980 out of his garage, and it has since grown into one of the most well known producers of exercise equipment in the country. 

topics covered

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- the beginning of the Sorinex Business

- A brief review of the history of movies, and strength

-Bert's early athletic career

- How the world of strength is changing 

-Exercise innovation

- The decline of strength 

-the future of Sorinex exercise equipment 

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