Podcasts by Talking Marketing

Episode 47: Connecting the Dots, Looking Inward, and Knowing Your Audience with Chris Wallace from 2023-11-15T10:00

With large gaps between sales and marketing (a common pod topic, we know!), InnerView seeks to create a bridge between them while also keeping the customers in mind. Allen had the opportunity to...

Episode 46: Advertising Adstock, A Cookie-Less Future, and The Value of Rest with Jeff Greenfield from 2023-09-16T19:17

Talking Marketing is back, everybody clap! Allen sat down with Jeff from Provalytics and started by discussing the cookie-less future of the Internet, pivoted to the value of good brand...

Episode 45: Influencer Evolution, Short-Form Video, and Leveraging AI with Neal Schaffer from 2023-06-19T09:00

In this highly anticipated SEASON FINALE of Talking Marketing, Allen speaks with Neal Schaffer and learns something new every five minutes. Whether it's about influencer marketing, the tricks to...

Episode 44: The Key to Getting Internships and more w/ Pat and Liv from Emerson College's Marketing Program from 2023-05-21T09:00

In a very special in-person episode of Talking Marketing, Allen sat down with Patrick and Liv from Emerson College to discuss their college careers, how they both landed excellent internships, a...

Episode 43: Bullseye Marketing, Ghostwriting, and Creativity with Louis Gudema from 2023-04-27T09:00

In this special bonus episode, Allen chats with the first ever Talking Marketing guest Louis Gudema about where his career has gone since 2018, what's new in the latest edition of Bullseye Marke...

Episode 42: Educating Gen Z, The Influencer Trend, and Storytelling with Tim Hally from 2023-04-14T14:30

Allen chats with Tim Hally from Munq Creative about teaching the next generation of marketers, Gen Z  Listen

Episode 41: The Evolution of Google's Search Page, Data Technology, and AI Biases with Prasanna Dhungel from 2023-03-15T09:00

Allen had the wonderful opportunity of speaking to Prasanna Dhungel, managing partner and co-founder of GrowByData. Prasanna has years of experience in the data and tech world, and he's brought ...

Episode 40: Leadership, Employee Retention and Loyalty with Julia Becker Collins from 2022-12-15T10:00

What makes someone choose one company over another? How does a company like Vision Advertising maintain 100% employee retention during the COVID-19 pandemic? Why are so many marketers into runni...

Episode 39: Becoming a Marketing Thought Leader with Vladimer Botsvadze from 2022-10-25T09:00:13

Allen had the pleasure of speaking to Vladimer Botsvadze, a world-renowned influencer, keynote speaker, marketing expert, and consultant to discuss the hard work it takes to become a successful ...

Episode 38: Brand Marketing with Mitch Duckler from 2022-09-27T09:00:46

This month on Talking Marketing, Allen Ibrahim chatted with Managing Partner at FullSurge Mitch Duckler about how brand marketing can be leveraged, what makes a unique brand identity, and how to...

Episode 37: The Power of Influencer Marketing with Sherri Langburt from 2022-08-16T09:00:26

In the latest Talking Marketing, Allen Ibrahim sits down with Babbleboxx CEO Sherri Langburt about what it's like starting an influencer marketing business with such a unique gimmick, the magica...

Episode 36: What Makes a Good Super Bowl Ad with Jen Faucon from 2022-03-23T12:44:39

Talking Marketing is BACK, and new Director of Content Allen is chatting with Jen Faucon, a global marketing leader with years of experience across multiple agencies like McCann, BBDO, and iPros...

Episode 35: How Marketers Can Successfully Work Remotely with Carlos Silva from 2021-07-19T15:34:28

In this episode of Talking Marketing, we sit down with Carlos Silva, CMO of KissPatent, a company helping startups protect their ideas with patents. KissPatent was...

Episode 34: The Future of Marketing in the Media Industry featuring Tina Cassidy from 2021-06-02T18:56:40

In this episode of Talking Marketing, we sit down with Tina Cassidy, Chief Marketing Officer for GBH. Tina talks about the recent rebrand her team has gone through and why the decision was made ...

Episode 33: Streaming Wars and the Future of TV from 2021-05-10T13:08:35

The global pandemic has sparked a new boom in the streaming world, forcing people to stay home and allowing for streaming platforms such as Netflix, Amazon Prime and Apple TV to gain millions of...

Episode 31: The Impact of Technology on Marketing with Chris Stephenson from 2021-01-21T23:45:52

In this episode of Talking Marketing, we sit down with Chris Stephenson, CEO and Co-founder of Topos Labs. Chris talks about the role of technology in modern marketing and why marketers need to ...

Episode 31: The Impact of Technology on Marketing with Chris Stephenson from 2021-01-21T23:45:52

In this episode of Talking Marketing, we sit down with Chris Stephenson, CEO and Co-founder of Topos Labs. Chris talks about the role of technology in modern marketing and why marketers need to ...

Episode 30: Creating Diversity and Inclusion in the Workplace from 2020-12-09T21:46:08

In this episode of Talking Marketing, we sit down with Melissa Obleada, former Diversity and Inclusion Program Manager at Hubspot. In 2014, Melissa and other Hubspot employees created “The Cultu...

Episode 29: Using Data to Drive Decision Making from 2020-11-11T15:11:47

In this episode of Talking Marketing, we sit down with David Meiselman, CMO of ezCater. David talks about how the global pandemic has affected his team’s marketing strategy and the catering indu...

Episode 28: Why Video Belongs in Your Content Marketing Strategy from 2020-09-02T13:31:05

In this episode of Talking Marketing, we sit down with Andrew Penziner, Principal at Motivity Video. Andrew shares how video marketing can help marketing and sales teams engage with an audience ...

Episode 27: Audio Marketing: What Is It and Why Does Your Brand Need It with Olivier Jamin Changeart from 2020-07-08T15:22:45

In this episode of Talking Marketing, we talk with Olivier Jamin Changeart, Founder & Owner of OCJ Artisan of Sound, to talk about the power of audio marketing for brands. Olivier discusses why ...

Episode 26: How Social Media Trends Have Changed During COVID-19 from 2020-06-02T18:38:45

The COVID-19 outbreak has forced companies to shift to remote working and with that, we’ve seen a change in social media trends and engagement. In this episode of Talking Marketing, we talk with...

Episode 25: Mastering Customer Experience with Scott Braun from 2020-05-06T13:25:06

In this episode of Talking Marketing, we sit down with Scott Braun, CMO of Drizly. Scott talks with us about the challenges that come with working in a regulated industry and how that affects Dr...

Episode 24: How Sales and Marketing Can Work Together to Create a Winning Growth Formula with Drew Fortin from 2020-04-29T13:24:38

In this episode of Talking Marketing, we sit down with Drew Fortin, SVP of Sales & Marketing at The Predictive Index. Drew shares his journey as a marketer and how it brought him to P.I. 5 years...

Episode 23: The Self-Reliant Entrepreneur with John Jantsch from 2020-03-26T13:34:43

In this episode of Talking Marketing, we sit down with John Jantsch, bestselling author, speaker and marketing consultant. We talk with John about his new book Listen

Episode 22: Why Marketers Need to Take More Risks with Victor Milligan from 2020-03-02T15:36:41

In this episode of Talking Marketing, we sit down with Victor Milligan, former CMO of Forrester Research. Victor talks about how critical it is for B2B marketers to invest the time to fully unde...

Episode 21: How Marketers Can Make Intent Data More Actionable with Marc Osofsky from 2020-02-11T14:31:31

In this episode , we sit down with Marc Osofsky, former CEO of Aberdeen. Marc talks with us about how intent data can be made more actionable for marketers and provides some success examples. He...

Episode 20: Ideas That Spread Win with Seth Godin from 2020-01-27T15:55:53

Marketing is the act of making change happen. In this episode, we sit down with Seth Godin, a world-renowned marketer, author, entrepreneur, and speaker. Seth dives into this idea of creating ch...

Episode 19: Fanocracy: Turning Fans into Customers and Customers into Fans with David Meerman Scott from 2020-01-08T17:19:01

In this episode of Talking Marketing, we sit down with marketing thought leader and world-renowned author David Meerman Scott. David talks with us about his new book, Fanocracy. He shares with u...

Episode 18: How to Get Your Website on Page One of Google with Charley Spektor from 2019-12-05T14:52:50

As we become more digital and technology becomes more sophisticated, it's forcing marketers to return to creativity. In this episode of Talking Marketing, Charley Spektor, Principal and Co-found...

Episode 17: What Marketers Need to Know About A.I. with Christopher Penn from 2019-10-02T13:25:56

In this episode of Talking Marketing, we sit down with Christopher Penn, Co-Founder and Chief Data Scientist at Trust Insights. Chris talks with us about artificial intelligence and how it is im...

Episode 16: Authentic Marketing with Chris Brogan from 2019-08-28T13:24:12

In this episode of Talking Marketing, we sit down with Chris Brogan, NY Times bestselling author and well renowned business and marketing advisor. Chris talks about the importance of being authe...

Episode 15: Things to Consider When Developing an SEO Strategy with Dale Bertrand from 2019-08-14T15:32:42

Companies today are chasing SEO not only because it will improve their website’s visibility and searchability, but they’re seeing the value that organic traffic provides. In this episode, we sit...

Episode 14: Overcoming the Challenges of B2B Marketing with Carol Meyers from 2019-07-24T13:48:45

As the world on inbound marketing is changing quickly, B2B marketers are forced to adapt and learn to conquer the challenges they are faced with if they want to succeed. In this episode of Talki...

Episode 13: How to Build Your Wardrobe to Meet Your Objectives from 2019-07-10T13:10:30

With companies now shifting to a more simplified dress code, knowing how to dress for your day can be a bit of a mystery. In this episode of Talking Marketing, we sit down with Mary Lou Andre, a...

Episode 12: Using Intent Data in Marketing and Sales from 2019-06-19T13:48:39

In this episode of Talking Marketing, we sit down with Ed Marsh an international business consultant and the founder of IntentData.io. Ed talks about what intent ...

Episode 11: Consumer Data and Privacy Regulations with Jonathan Lacoste from 2019-06-03T17:21:34

In this episode of Talking Marketing, we sit down with Jonathan Lacoste, President and Co-Founder of Jebbit. Jonathan discusses the new privacy regulations that marketers are dealing with today,...

Episode 10: Developing a Digital Strategy with Leah Palone from 2019-05-15T20:03:07

In this episode of Talking Marketing, we sit down with Leah Palone, Head of Digital Marketing Creative Strategy at Wayfair. Leah shares with us the value of creative marketing, why developing a ...

Episode 9: How to Get Started with Video Marketing from 2019-05-01T18:35:24

In this episode of Talking Marketing, we sit down with Robert Lee, Owner and Executive Producer of Shalalala Productions. Prior to founding ShaLaLaLa, Robert brings 20+ years of experience in di...

Episode 8: Client Experience Marketing with Roanne Neuwirth from 2019-04-11T15:00:03

Cutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in 2019 and beyond expect more from companies - they want a personalized exper...

Episode 7: Data Driven Marketing with Kathleen Ellmore from 2019-04-03T13:24:25

Every industry is changing a mile a minute – from high tech and martech to healthcare and financial services. 

As marketers it’s our job to stay on top of trends, understand industry shif...

Episode 6: Content Marketing and AI with Michael Brenner from 2019-03-22T13:15:14

On this episode of Talking Marketing, we chat with Michael Brenner of Marketing Insider Group about content marketing, AI, and his predictions for the future of marketing. Michael is a globally-...

Episode 5: Owning Your Brand Identity from 2019-03-04T18:36:10

In this episode of Talking Marketing, founder, CEO and fashion designer Tyler Galant of Bryant Coat Co. speaks to entrepreneurship, building a D2C brand from the ground up, and what busy CEOs ve...

Episode 4: Marketing and PR Work Better Together from 2019-02-28T14:06:48

In this episode of Talking Marketing, Dan Dent President of PRSA sits down with AMA Boston President Bob Cargill to talk about the intersection between marketing and PR. How has the col...

Episode 3: How to Find Fulfillment in Your Marketing Career from 2019-02-11T16:27:33

On this episode of Talking Marketing, AMA Boston VP of Content Meghan McGrath chats with Scott Stolze about finding fulfillment in your marketing career. Scott is a career development c...

Episode 2: Storytelling for Marketers from 2018-10-11T14:08:04

In this episode of Talking Marketing we sit down with Scott Weighart, a storytelling expert, who shares tips on how marketers can use stories to connect with all of their important audiences.

Episode 1: Bullseye Marketing with Louis Gudema from 2018-08-28T17:30:45

In this episode of Talking Marketing, gather insights and inspiration from veteran marketer and author Louis Gudema, who has helped hundreds of companies improve their business results through p...