Episode 22: Why Marketers Need to Take More Risks with Victor Milligan - a podcast by AMA Boston

In this episode of Talking Marketing, we sit down with Victor Milligan, former CMO of Forrester Research. Victor talks about how critical it is for B2B marketers to invest the time to fully understand their consumer. He also says that marketers today are too risk averse and the risk of doing nothing is risk onto itself, and that taking more risk will allow marketers to grow and learn.

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