Podcasts by The 30 Minute CMO
All episodes
64 - Making Brand and Performance Work Together from 2023-11-07T14:00:16
Marketers often worry that performance marketing and its focus on short-term sales is overshadowing their brand-focused investments. At the core of this dilemma is confusion about how to properly s...
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63 - Loyalty: the secret marketing superhero from 2023-10-18T13:00:10
Loyalty is an oft-neglected superhero of marketing, capable of driving consumers to make irrational economic decisions for the sake of freebies and perks. On this show, we dissect our obsession wi...
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62 - The fallacy of growth marketing from 2023-07-24T13:00:14
The last decade has seen growth marketing ascend to the top of many brands' marketing agenda. For many startups, growth marketing is the only kind of marketing they believe and invest in. And yet, ...
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61 - The secret power of Out of Home advertising from 2023-06-20T13:00:16
Out of Home is undergoing a kind of a renaissance but is still seen as a small component of brands' marketing plans. What is the secret power of modern day OOH? How should marketers think about the...
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60 - How is AI changing marketing with Omar Tawakol from 2023-05-23T12:00:28
How are marketers harnessing the power of AI to move the boundaries of what's possible? What do we have to look forward to and is there anything to fear? And who is going to emerge as the champion ...
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59 - F1&Drive to Survive: a new formula for sports marketing from 2023-03-21T12:00:20
It's hard to underestimate the impact of the hit show Drive to Survive on the fortunes of Formula 1. It has been brought in millions of new fans, opened up the US to the sport and created new super...
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58 - SVB crisis: tips for marketers from 2023-03-11T06:10:33
Silicon Valley Bank (SVB) has collapsed and gone into administration. Hundreds of startups find themselves thrown into a full blown crisis, with access to their own working capital in jeopardy. Dur...
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57 - The Crazy World of Luxury Watch Brands from 2022-12-06T13:00:24
There are few markets that are as irrational and as driven by perception, branding, ego and ambition as the world of luxury watches. What makes people go crazy for certain Rolexes and Omegas? How d...
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56 - Branch: from an MBA project to a unicorn with Mada Seghete from 2022-05-03T13:00:13
A decade ago, Mada Seghete and her MBA classmates came up with an idea for an MBA project. Fast forward to today, and this idea morphed into a business that is valued by investors at $4B. As one of...
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55 - Boycotting Russia with Ray Wert from 2022-03-15T13:00:23
In the last two weeks, over 300 global brands announced some form of boycotting Russia over its war with Ukraine. How are these decisions made? What do they mean to brands, consumers and politician...
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54 - Building an effective agency/client relationship with Linsey Loy from 2022-03-09T14:00:27
After a public fall out between a brand and an agency on Twitter we talk to Linsey Loy, an agency growth leader, to unpack the agency client relationship. Through the lens of building new relatio...
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53 - In Defense of Creativity with Mark Rees-Weeden of Grey London from 2022-02-17T11:00:44
Does the Atlantic divide really change creative advertising that much? Is research reviving or killing ads? How can you be the best agency partner? This week we continue our international series ...
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52 - Marketing Scandinavian brands with Jan Montwill of H&M from 2022-02-08T14:00:27
What makes Scandinavian marketing unique? Why is Sweden so unique among Nordic countries in building global brands? Is globalization having a positive or negative effect on how marketing is being t...
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51 - Ad Talk: Peloton sinking and Best Buy's failed brand promises from 2022-01-24T17:26:27
Peloton is in a heap of trouble. We debate where the company can find new avenues for growth. And we talk about how failed brand promises can impact consumer loyalty using a very real example from ...
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50 - AdTalk: Ryanair tweets, empty CES and radical new agency BS from 2022-01-14T19:51:05
Happy new year! On our 50th show, we talk about ads we have thoughts about, including a few gems from Ryanair. We also look at the mostly empty CES this year and what this means for the events bran...
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49 - AdTalk: Scandinavian ads, Instagram and New Alternatives from 2021-12-13T15:00:10
On this week's show, we pick apart a few great ads from Sweden, Iceland and Norway and we also focus our attention on changes at Instagram as well as on brands trying to displace incumbents in the ...
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48 - Ad Talk: Christmas ads, Timeshares, Meta, Aaron Rodgers from 2021-11-12T18:18:02
On this week's show, we wag our finger at the latest batch of Christmas ads from Amazon, Coca Cola and John Lewis. We also talk about the surprising effectiveness of timeshare marketing, the Aaron...
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47 - AdTalk: Arsenal + Batman And EA Vs FIFA from 2021-10-25T13:00:22
On today's episode we feature two ads that we have thoughts about (we see you, BA and Fiji Airways). We also go a bit deep on soccer with our concern around Arsenal's choice to do a partnership wit...
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46 - AdTalk: James Bond and the movies from 2021-10-15T20:47:01
On today's show, we are going to the movies! The fall of blockbusters is finally here and we are especially excited to talk about Bond. James Bond (and the brand integrations in this long-running m...
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45 - AdTalk: Balenciaga x Simpsons, Facebook and more from 2021-10-06T16:06:15
On this week's show, we talk about Ads We Have Thoughts About, including a couple of true gems from Balenciaga (again!) and the furniture rental startup Fernish.
We dive into the Facebook ...
45 - AdTalk: Balenciaga x Simpsons, Facebook and more from 2021-10-06T16:06:15
On this week's show, we talk about Ads We Have Thoughts About, including a couple of true gems from Balenciaga (again!) and the furniture rental startup Fernish. We dive into the Facebook outage a...
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44 - AdTalk: Bigelow Tea, Balenciaga x Fortnite, Peloton and Clear from 2021-09-24T18:09:46
On this week's episode, we take a look at some great ads we loved from Bigelow Tea and a funeral parlor (yes, really!). We also discuss the Balenciaga x Fortnight collaboration in Picadilly Circus ...
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43 - Ad Talk: Bad Meme Ads, Marketing vs Branding and Rebirth of QR Code from 2021-09-10T14:00:27
Today is the 1 year anniversary of Ad Talk and we are celebrating with our favorite topics! First up - bad bad bad (!!) meme marketing on Reddit and Instagram. Just stop!Next up - Marketing vs. Br...
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42 - The Agency Pitch Process from 2021-08-31T14:00:25
Today's show is all about the agency pitch process. Having served time on both sides of the agency-brand equation, Alex and Gosha dissect the process step-by-step, discuss what's not working and of...
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41 - Ad Talk: Back to Office plans, New Agencies and Brands in Sports from 2021-08-20T14:00:35
On today's edition of AdTalk, we talk about the changing Back to Office plans, whether we need more agencies and about sports teams partnerships with brands. As always, we express our unfiltered th...
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41 - Ad Talk: Back to Office plans, New Agencies and Brands in Sports from 2021-08-20T14:00:35
On today's edition of AdTalk, we talk about the changing Back to Office plans, whether we need more agencies and about sports teams partnerships with brands. As always, we express our unfiltered th...
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40 - The Cheese King Denis Nazarov from 2021-08-12T14:00:26
Denis Nazarov was a successful infrastructure consultant in Russia who dreamt of owning his own cheese business. On today's episode, he tells the story of his incredible journey from the glitz of M...
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39 - iOS 14.5 and Mobile Marketing with Dom Garaventa from 2021-08-03T14:00:24
iOS 14.5 introduced a lot of new challenges to mobile marketers and we decided to dedicated today's episode to this topic. We invited EA's mobile guru, Dom Garaventa to explain to us what these new...
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38 - Ad Talk: EV brands and the billionaire space race from 2021-07-29T14:00:21
On this week's Ad Talk, we take a look at the rapidly expanding EV market and ask questions about the viability of some of the new brands entering the fray. And will increased competition force Tes...
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37 - Ad Talk: Olympic sponsors, non-alcoholic booze and iOS 15 from 2021-07-19T17:26:31
On this week's show, we talk about the dilemma facing Olympic sponsors. We also tackle the phenomenon of non-alcoholic drinks, which are popping up everywhere. iOS 15 is capitalizing on Apple's pri...
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37 - Ad Talk: Olympic sponsors, non-alcoholic booze and iOS 15 from 2021-07-19T17:26:31
On this week's show, we talk about the dilemma facing Olympic sponsors. We also tackle the phenomenon of non-alcoholic drinks, which are popping up everywhere. iOS 15 is capitalizing on Apple's pri...
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36 - Creativity in advertising (UK edition) with Angus Macadam from 2021-06-22T15:55:41
On this week's episode, we continue our global series by diving deep into the world of advertising creatives with Angus Macadam, the former ECD of Dentsumcgarrybowen in London and the current CCO o...
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35 - Olympics with U.S. Olympian Jordan Wilimovsky from 2021-05-26T13:00:30
In less than two months, the world will be glued to the Summer Olympics in Tokyo. Without a doubt, these will be the strangest Olympics in our lifetimes. Without fans in attendance this year, we wa...
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34 - AdTalk: Australia from 2021-05-21T14:00:30
This week's show is all about Australia and the marketing landscape there. We are joined by our friend, a veteran of digital marketing, Charles Dangibeaud to cover some of our favorite topics (but ...
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33 - AdTalk: Tokyo Olympics, YouTube vs Roku, iOS 14.5 and no rental cars from 2021-05-12T14:00:26
On this episode, Alex and Gosha applaud some excellent creative for Realtor.com, discuss tech feuds between Google, Roku, Facebook and Apple, talk rental cars and touch on the Tokyo Olympics. Host...
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32 - The Great Super League Debacle from 2021-04-23T19:53:08
Today's show is about the (very brief) rise and spectacular fall of the Super League - an attempt by elite European soccer clubs to form a new, breakaway league that went absolutely nowhere. Gosha...
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31 - Ad Talk: Bad Ads, Countries as Brands, Vaccine marketing and T-Mobile from 2021-04-15T13:00:26
On today's show, the guys decide to let off some steam. Neither brands nor ads were spared. We discuss a few really bad efforts by brands and their agencies. We also take a look at how countries ha...
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30 - Ad Talk: Great Ads, McKinsey, Quibi and Kia from 2021-02-25T23:33:33
On today's episode, we revisit the Tweetabix phenomenon and nerd out on some really good creative from McDonald's and a spec ad for KitKat. We also marvel at McKinsey's marketing advice and spend a...
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29 - Ad Talk: Super Bowl ads, Kuaishou, and the Weetabix tweet from 2021-02-12T16:00:42
On today's episode, we dish out our verdicts on who the winners and losers of the Super Bowl ads wars were. We also talk about a rival to TikTok called Kuaishou that reached a $160B valuation and s...
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28 - Ad Talk: Reddit vs. Wall Street; Google vs. Australia and Dublin Bikes from 2021-01-29T16:00:47
In today's show, we dive deep into some big confrontations happening in the world of business and marketing. First, we look into the war waged by Reddit users against Wall Street and how platforms ...
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27 - Ad Talk: the WhatsApp Debacle, Messengers vs. 1st Amendment and KPIs from 2021-01-25T21:20:26
On this episode, we discuss the latest privacy blunder by Facebook that's driving huge spikes of new users for messenger apps that compete with WhatsApp. We also debate the extent to which the 1st ...
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26 - Ad Talk: Social selling, Discovery streaming and the CIA site revamp. from 2021-01-11T19:45:31
Welcome to the new year and the new pod! On this episode, we discuss the new Hilton"Give Gold"referral campaign, the future of social selling, Discovery's foray into streaming and the CIA's site re...
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25 - Ad Talk: Holiday Edition from 2020-12-24T22:09:46
For our final episode of the year (and our 25th at that!), we rank our favorite holiday ads and revisit some of the stories we thought were most important from 2020. We want to thank you for givin...
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24 - Ad Talk: Warner pivots away from cinemas, Facebook in trouble&the Airbnb IPO from 2020-12-16T16:00:30
On today's Ad Talk, we talk about Warner Bros' pivot away from movie theaters, discuss the AGs' case against Facebook, debate whether Equinox can run a hotel and give our 2 cents on the Airbnb IPO....
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23 - The Future of Commerce with Adam Levene of HERO from 2020-12-09T16:00:20
2020 has been the great accelerator of e-commerce. What technologies are enabling this revolution? What does the future look like? And will this spell the death of physical retail? We sat down with...
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22 - Ad Talk: Black Friday recap, foldable screens and the gaming console revival from 2020-12-02T21:48:21
On today's edition of Ad Talk, Alex and Gosha dish out their Black Friday verdicts and discuss folding screens on new phones and laptops. They also geek out on the new Land Rover Technics and give ...
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21 - Marketing a Champion with Patrick Abts of the Tampa Bay Lightning from 2020-11-25T17:00:22
What does it take to successfully market a championship NHL franchise? We talk to Patrick Abts of the 2020 Stanley Cup Champions - the Tampa Bay Lightning about the work his team does behind off th...
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20 - Marketing Weed with Colin Landforce of LTRMN from 2020-11-20T16:00:43
Cannabis is a booming industry, with new brands being born every year. Yet marketing weed is surprisingly difficult. On this show, we speak to Colin Landforce, COO of LTRMN, a Portland-based cannab...
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19 - Ad Talk: Social Platforms Get a Makeover, Lame BF sales and Can Apple Win The Home Speaker Wars from 2020-11-18T16:00:21
We discuss how LinkedIn and Instagram got a makeover as well as TikTok fight to live another day. We also wag our finger at Article and other brands who have misleading Black Friday sales and we di...
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18 - On Leadership with Jeremy Cornfeldt, CEO of iProspect from 2020-11-11T15:00:28
What is leadership? How do you scale it? How do you think about the greater good when dealing with an individual? We dive deep into the subject of leadership with Jeremy Cornfeldt, CEO of iProspect...
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17 - Ad Talk: Postmates goes retail and subscription overkill from 2020-11-03T19:26:38
On today's episode, we talk about Postmates' retail push and the overkill of the subscription model. Hosted by Gosha Khuchua and Alex McNamaraFollow us on Instagram @30MinuteCMO
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16 - Ad Talk: Marketing cannabis, Ocean Spray goes viral and more from 2020-10-28T14:00:34
On today's show, Alex and Gosha lift the hood on what causes content, like the Ocean Spray TikTok video, to go viral. They discuss the collapse of the streaming platform Quibi and Jay-Z's entry int...
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15 - Ad Talk: Google lawsuit, WalMart store innovations and will iPhone 12 usher in 5G from 2020-10-22T18:39:52
On today's show, we talk about the Google anti-trust lawsuit, the modernization of WalMart stores and whether the new iPhones will help usher in the 5G era. Hosted by Gosha Khuchua and Alex McNama...
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14 - Marketing health tech: Alyssa Alsheimer of Wellframe from 2020-10-20T14:00:16
Today's interview is with Alyssa Alsheimer, VP of Marketing at Wellframe, an innovating health tech company that aims to deepen the relationship between consumers and their healthcare. We ask Alyss...
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13 - Ad Talk: Zoom turns to events, Prime Day hype and Disney banks on + and from 2020-10-15T17:30:38
Today's Ad Talk is all about the latest trends in media, marketing and e-commerce. We talk about Zoom and other platforms turning to digital events and discuss Amazon's domination of the holiday se...
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12 - How to Build a Kickass Customer Service Experience (Part 2) from 2020-10-13T20:03:30
How do you scale your Customer Service experience as you grow and not lose the white glove touch? This is the second part of our conversation with Ty Givens of The Workforce Pro. It will also featu...
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11 - Ad Talk: Death of Cinema, Losing Marketing Talent, Streaming Gone Crazy from 2020-10-08T19:09:56
Are movie theater dead? Do we need more streaming service? And are some brands doing irreparable damage by gutting their marketing departments? This and more on today's edition of Ad Talk with Gosh...
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10 - How to Build a Kickass Customer Service Experience (Part 1) from 2020-10-06T11:00:37
Every business needs to be upping their customer experience game. We talk to Ty Givens of The Workforce Pro about how growing companies can put in the right foundation and systems to make their Cus...
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09 - Ad Talk: Celebrity Brands and The Future Of Retail from 2020-10-01T11:00:37
Is the concept of celebrity brands dead? Are we ready for a cashierless and contactless retail future? This and more on this edition of Ad Talk with Gosha Khuchua and Alex McNamara on The 30 Minute...
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08 - Ad Talk: Amazon, Environment&Customer Care from 2020-09-23T10:00:44
On today's episode, Gosha and Alex unpack the latest news from the TikTok saga. The guys also dissect Amazon's latest foray into environmental marketing. And they pose the question: should customer...
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07 - Ad Talk: Oracle&TikTok, Sports Marketing, Global Ads from 2020-09-15T11:00:38
On today's show, Gosha and Alex analyze the Oracle/TikTok deal and how it benefits Oracle. The guys also get deep into the business of sports marketing and the Americanization of international spor...
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06 - Ad Talk: Holiday Ads, Peloton, Future Of Work from 2020-09-11T10:00:43
On this episode of Ad Talk, Alex and Gosha debate the future of work, critique Peloton's move to introduce new, more expensive bikes and share their thoughts on how to market during the holidays.
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05 - Ad Talk: TikTok Wars, Ecommerce, Covid Travel from 2020-09-03T11:00:27
Welcome to Ad Talk on The 30 Minute CMO. Today we discuss TikTok wars, the failures of social commerce and what travel marketing has to say for us to go places again. This is a new weekly format wh...
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04 - Equity - The Missing Piece Of D&I with Albert Smith of en masse Consulting from 2020-08-10T06:41:29
A conversation with Albert Smith Jr. of en masse Consulting about how equity is often the missing piece in corporate D&I efforts.
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03 - Marketing During A Crisis with Steve Weiss of MuteSix from 2020-06-26T05:38:08
How do you tackle multiple crises at once? How do you find opportunities for growth? And how do we look silly (but not stupid) on TikTok? I talk about these and other topics with Steve Weiss, the C...
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02 - How Finli is leading the SMB payments revolution from 2020-05-15T06:59:09
This is a conversation with Lori Shao, founder and CEO of Finli - an LA-based fintech startup with some serious community-centric values. I talk to Lori about how her company is helping save small ...
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01 - Sippy's reinvention of the coffee supply chain in the Middle East from 2020-05-01T06:32:01
This is a conversation with Rafi Dikranian, the co-founder of Sippy - a Dubai-based coffee tech company. We talk about innovation and opportunity in the Covid-19 era.
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