21 - Marketing a Champion with Patrick Abts of the Tampa Bay Lightning - a podcast by Gosha Khuchua

What does it take to successfully market a championship NHL franchise? We talk to Patrick Abts of the 2020 Stanley Cup Champions - the Tampa Bay Lightning about the work his team does behind off the ice to ensure long-term success of the club. And we get a firsthand account of how Covid-19 threw a wrench into carefully laid out plans and forced the marketing group to innovate at an incredible pace.

Hosted by Gosha Khuchua and Alex McNamara.Visit us on www.30minuteCMO.com and follow us on Instagram @30MinuteCMO.

Further episodes of The 30 Minute CMO

Further podcasts by Gosha Khuchua

Website of Gosha Khuchua