Christopher Lochhead: Right and wrong reasons for running a B2B marketing podcast - a podcast by Yaagneshwaran Ganesh & Manish Nepal

Some interesting tidbits of Christopher Lochhead shared with Yaag and Manish about marketing podcasts:
If you are a B2B business and you don't have a podcast - you are insane :)
Missionaries and mercenaries - you need to know which one are you!
Brands don't define a category, category design makes a brand
Is category creation a go-to-market strategy which gets redefined later by analysts and other players in the industry down the lane?

And if you love this episode, we recommend you to also check out his brilliant podcast 'Lochhead on Marketing ' and his best-selling books 'Play bigger' and 'Niche down'

Further episodes of The Yaag Project

Further podcasts by Yaagneshwaran Ganesh & Manish Nepal

Website of Yaagneshwaran Ganesh & Manish Nepal