Eddie Yoon: Identifying super consumers and being thoughtfully aggressive - a podcast by Yaagneshwaran Ganesh & Manish Nepal

In this episode, Eddie Yoon, the founder of Eddie Would Grow, the world's leading expert on super consumers and the co-creator of Category Pirates joins us to share his insights on 'How to identify your super consumers and also be thoughtfully aggressive?'
He talks about:
-->Who are super consumers and how are they different from what we call ‘power users’ in Saas?
--> How should one go about identifying their superconsumers?
--> Transitioning from selling rationally to selling to aspirations
--> What being thoughtfully aggressive means
--> How spikes in data are where you find the good stuff, and lot more...

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