How many touches before a conversion happens? - a podcast by Yaagneshwaran Ganesh & Manish Nepal
from 2020-01-29T07:14:51
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This interesting episode covers the much dreaded attribution issue in a typical marketing and sales life cycle. Too many times, we miss the set of touch points that contribute to the ultimate conversion and that is what Yaag and Manish explore in this episode.
Further episodes of The Yaag Project
Further podcasts by Yaagneshwaran Ganesh & Manish Nepal
Website of Yaagneshwaran Ganesh & Manish Nepal