How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh - a podcast by Yaagneshwaran Ganesh & Manish Nepal

In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages.

He talks about:
1. What is product-led storytelling?
2. How product-led storytelling differs from conventional content marketing?
3. Deep-dive on the 9-step product-led storytelling framework
4. How product-led storytelling fits into the different stages of the buying cycle
5. Writing for a person vs. a persona
6. The no.1 or most important content marketing metric, and a lot more...

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Website of Yaagneshwaran Ganesh & Manish Nepal