How to build a brand new sub category: Kara Goldin - a podcast by Yaagneshwaran Ganesh & Manish Nepal

In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on:

1. How she transitioned from journalism to tech to founding Hint water
2. The story of how Hint water came into being
3. Educating the market about a new category and getting people to buy-in
4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...

Further episodes of The Yaag Project

Further podcasts by Yaagneshwaran Ganesh & Manish Nepal

Website of Yaagneshwaran Ganesh & Manish Nepal